Digital Disruption Is Marketing’s Moment

Feature Article — When companies begin their digital transformation, many bring on board a chief digital officer to help navigate the process. Once the entire operation has become...

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June 14, 2017 by Donovan Guin 41

SAP Appoints First Chief Digital Officer

Feature Article — Jonathan Becher will become our first Chief Digital Officer and will lead SAP Digital, a new integrated digital business unit responsible for delivering both e-commerce...

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November 17, 2014 by Nicola Leske 0

Jonathan Becher Named Chief Digital Officer and Leads SAP Digital; Maggie Chan Jones Will Join SAP as Chief Marketing Officer

Press Release — WALLDORF — SAP SE, the world’s largest maker of business software, today announced that Jonathan Becher has been appointed as the company’s first Chief Digital...

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November 17, 2014 by SAP News 0

Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers

Press Release — WALLDORF and SALT LAKE CITY — SAP AG and Adobe today announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise...

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March 25, 2014 by SAP News 0

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