Competing for High Margins in the Aftermarket

Feature Article — The aftermarket is between four and five times larger than the manufacturing market. So it’s hardly surprising that a number of third-party providers are looking...

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June 13, 2017 by Andreas Schmitz 37

Fans Are the Winners as FC Bayern Goes Digital

Feature Article — August 2016 was a momentous month for FC Bayern Munich. Not only did the club start out on a new Bundesliga soccer season, but its...

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September 1, 2016 by Andreas Schmitz 85

Finding the Right Fit with SAP Hybris Solutions

Feature Article — Jogging is one of the most popular leisure-time activities with one concern frequently voiced among the running fraternity: “Are my running shoes the right ones for...

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June 30, 2016 by Rainer Stoll 241

Customers Are in the Driver’s Seat Now

Feature Article — SAP has launched three new digital front office tools designed to enable companies to better connect with their customers in the digital age. In the...

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September 16, 2015 by Paul Taylor 124

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