Shopping malls must provide better experiences to re-purpose their existence. Connecting operational data (O-data) and experience data (X-data) could do the trick. Some shopping malls…
The Customer Experience Story Gets Sexy
To celebrate Valentine’s Day, people all over the world will shop online for products that are easily available thanks to a German woman named Beate Uhse.
Exclusive Interview: SAP Ariba Delivers Trusted Security in a Networked World
Lakshmi Hanspal, chief security officer at SAP Ariba, has been working in the high technology industry managing security management for more than 20 years. The…
SAP to Acquire SeeWhy, the Real-Time Behavioral Marketing Company
WALLDORF — SAP AG today announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and…
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