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Today SAP is launching SAP C/4HANA, our new customer experience suite to revolutionize customer relationship management (CRM). Just as the customer experience has reached the…
Customers Want Personalization, Just Not at Any Cost
Just a few months ago, global communications firm Edelman surveyed 33,000 consumers in 28 countries, polling them on their trust levels for NGOs, businesses, governments, and…
SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns
WALLDORF — SAP SE (NYSE: SAP) today released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model….
Global SAP Survey Reveals How Public Organizations Can Connect Better to Citizens
WALLDORF — Citizens expect the same level of service provision from public organizations as they are accustomed to while shopping online. Especially Generation Z is…
In the New Data Economy, Trust is the Ultimate Currency
The Facebook consumer privacy scandal has focused attention on the importance of trust. Mark Zuckerberg’s recent appearance before congressional investigators probing the Facebook user data…
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