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WALLDORF — SAP SE (NYSE: SAP) today announced that Ageas, an international insurance group with a heritage spanning more than 190 years, has purchased the…
Beyond CRM: We’re Not in Kansas Anymore
Forget everything you knew about sales and marketing. Today, the customer is in the driver’s seat of digital transformation. Henry Ford may have mastered the…
A 10 Second Lesson in Customer Service from Discount Tire
Discount Tire is well known for being the largest tire and wheel retailer in the world – but that’s not its only world title. The…
SAP and City Football Group Take “The Beautiful Game” Into the Cloud
MANCHESTER — SAP SE (NYSE: SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way…
What is Internet of Things?
Exclusive Interview: Stefan Krauss, General Manager for Discrete Industries at SAP, on what manufacturers need to do right now to harness the power of digital…
SAP Digital Brings Run Simple Vision to Life
ORLANDO — SAP SE (NYSE: SAP) is committed not only to helping its customers master complexity through digital transformation, but also to transforming itself.
SAPPHIRE NOW: Real-World SAP S/4HANA Customer Experiences
One of my first blogs this year covered the epic rise of digital transformation as this year’s “New Black.” Fast forward to just before SAP’s…
The Disruptors: These Schutz are Made for Walking
The Disruptors is a series of short stories of customer innovation from around the world.
SAP Announces Contextual Marketing Platform Designed for Telcos
BARCELONA — SAP SE (NYSE: SAP) today announced that the company plans to release enhancements to its SAP hybris Marketing solution, specifically designed to help…
Rodolpho Cardenuto Wows Partners in Munich
The global hybris partner event in Munich Germany delivered on excitement and value for the more than 1,500 partners in the audience, as well as…
hybris Launches Industry’s First Contextual Marketing Platform
MUNICH — Today, hybris software, an SAP SE (NYSE: SAP) company, launched a new marketing solution that unifies customer data into one centralized hub and allows…
SAP Moves Beyond CRM With Customer Engagement and Commerce
WALLDORF — Today’s customers are digitally empowered and in control. They expect to be able to engage, research, buy and get service without necessarily speaking to…
EE Selects hybris to Support Its Digital Program
LONDON — hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that the UK’s largest mobile network operator EE has selected the hybris Commerce Suite and…
SAP to Acquire SeeWhy, the Real-Time Behavioral Marketing Company
WALLDORF — SAP AG today announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and…
SAP + hybris: Redefining the Future of Commerce
Top executives from SAP and hybris met on August 6 for a global press event from New York City, during which SAP provided a vision…
SAP Completes Acquisition of hybris to Help Businesses Deliver Seamless Commerce Experience to Customers
WALLDORF and ZUG, Switzerland — SAP AG (NYSE: SAP) and hybris today announced that SAP has completed the acquisition of hybris, a rapidly growing and widely recognized…
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