Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
Have You Thanked Your Female Customer Experience Leaders This Week?
If you’re in the marketing and advertising sphere, then you know it’s time for one of the biggest industry events of the year, the Cannes…
FC Bayern Munich Goes All-In on Offense on a Global Playing Field
For Germany’s reigning soccer champion FC Bayern Munich, there’s no substitute for growing internationally – or for working with SAP. One Hour to Kickoff Within…
Digital Disruption Is Marketing’s Moment
When companies begin their digital transformation, many bring on board a chief digital officer to help navigate the process. Once the entire operation has become…
How Game Theory is Taking Marketing to the Next Level
Marketing tactics tend to stick to a tried-and-tested principle: If you’re marketing something consumers don’t need to survive, target their emotions, rather than their logic….
Blockchain Marketing: What’s a Fair Price for Customer Data?
For everything from insurance to supply chain management, blockchain technology promises to upend traditional business practices – sometimes in the most surprising ways. Even the…
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