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Five drop-dead gorgeous designer gowns were the last thing I expected to see displayed on the show floor at the recent SAPPHIRE NOW and ASUG…
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If you’re in the marketing and advertising sphere, then you know it’s time for one of the biggest industry events of the year, the Cannes…
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For Germany’s reigning soccer champion FC Bayern Munich, there’s no substitute for growing internationally – or for working with SAP. One Hour to Kickoff Within…
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When companies begin their digital transformation, many bring on board a chief digital officer to help navigate the process. Once the entire operation has become…
How Game Theory is Taking Marketing to the Next Level
Marketing tactics tend to stick to a tried-and-tested principle: If you’re marketing something consumers don’t need to survive, target their emotions, rather than their logic….
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For everything from insurance to supply chain management, blockchain technology promises to upend traditional business practices – sometimes in the most surprising ways. Even the…
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