Corporate Sponsorships Reimagined: NBA

Feature Article — With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215...

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August 30, 2017 by Ken DeGennaro, senior vice president, Digital Product Development, Media Operations and Technology, NBA 485

An All-Star Delivery by SAP at NBA Cares All-Star Day of Service

Feature Article — This past weekend, SAP celebrated its fifth year partnering with the NBA at NBA All-Star in New Orleans. These experiences are always full of opportunities...

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February 24, 2017 by Dave Martinez 22

The NBA’s Charlotte Hornets Bring Fan Engagement to a New Level with SAP and Phizzle

Newsbyte — WALLDORF — SAP SE (NYSE: SAP) and Phizzle, an engagement automation software company specializing in fan engagement platforms, have partnered with the Charlotte Hornets of the...

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August 25, 2016 by SAP News 114

The NBA Experience Starts With Live Data

Feature Article — There are over 118,000 minutes of play in an NBA season. That’s a lot of data. But where does it all go? In the past,...

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July 20, 2016 by Ryan Somers 99

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