Although the NBA brand is one of the most recognizable brands in the world, the size of the organization’s workforce may surprise many fans due…
SAP and NBA Enroll Stat-Savvy NBA Fans into New Reality TV Show: GM School
Today’s most successful NBA GMs rely on data and analytics to make informed, accurate, and real-time decisions that translate into more wins on the court….
Corporate Sponsorships Reimagined: NBA
With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215…
An All-Star Delivery by SAP at NBA Cares All-Star Day of Service
This past weekend, SAP celebrated its fifth year partnering with the NBA at NBA All-Star in New Orleans. These experiences are always full of opportunities…
The NBA’s Charlotte Hornets Bring Fan Engagement to a New Level with SAP and Phizzle
WALLDORF — SAP SE (NYSE: SAP) and Phizzle, an engagement automation software company specializing in fan engagement platforms, have partnered with the Charlotte Hornets of the…
The NBA Experience Starts With Live Data
There are over 118,000 minutes of play in an NBA season. That’s a lot of data. But where does it all go? In the past,…
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