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The roar of 60,000 fans in a stadium, millions more watching on TV, and privately chartered 747s: Eight years ago, this was normal for Sam…
A Sporting Showcase for Technology
In the run-up to the Super Bowl’s 50th anniversary, Bill McDermott reveals how technology innovation will be the winning factor in the business of sports….
SAP Redefines Analytics in the Cloud
WALLDORF — SAP SE (NYSE: SAP) today unveils the SAP Cloud for Analytics solution, a planned software as a service (SaaS) offering that aims to…
Tom Brady’s DeflateGate Might Appeal to the Internet of Things
Following Tom Brady’s appeal of a four-game suspension for his involvement in DeflateGate, a teaching moment should be explored to protect the sanctity of the NFL…
The Improbable (But Not Impossible) Success Of NFL Football Legend Michael Strahan
In 2007, Michael Strahan led the New York Giants to a dramatic Superbowl victory over the previously undefeated New England Patriots. Last year, he was…
Top 5 SAP Sports Solutions
It’s not always easy to explain which technological innovations are currently in the making at SAP. Stories from the world of sport that feature SAP…
SAP and Sports: A Perfect Match
In 2014, SAP demonstrated the power of SAP HANA by bringing sports facts and analysis to more than 50 million fans.
The NFL and U.S. Congress Team up on SAP Big Data Analytics
Football and U.S. Congress – an unlikely team? Not according to SAP.
Replay: SAP Sports Summit at SAPPHIRE NOW
The sports world is embracing technology to better engage and excite fans, improve player and team performance, arm the media with unique insights and increase…
NFL Draft Analyst Marshall Faulk on Preparing for the Big Day
The NFL Draft is one of the biggest events of the football season.
Welcome to the Smarter Side of Super Bowl XLVIII
The game has changed. Advances in technology, the growth of social sharing and expanded media coverage have all set the stage to make Super Bowl…
SAP Unveils Powerful New Player Comparison Tool Exclusively on NFL.com
WALLDORF — SAP AG and the National Football League (NFL) launched an enhanced fantasy football analytics platform that offers users real-time insights to help users make…
SAP Scouting Solution Enables Sports Franchises to Draft Players More Efficiently
BOSTON — SAP today announced the launch of the SAP Scouting solution, an enterprise offering that will enable sports franchises to improve their ability to identify…
SAP Co-CEO Bill McDermott on “Mad Money”
SAP Co-CEO Bill McDermott talks with CNBC’s Jim Cramer about growth, innovation, the Super Bowl and social media analysis.
SAP Unveils Online Dashboard to Provide Fans With Analytic Insights for NFL.com Fantasy Football Player of the Year
NEW YORK — SAP, working with the National Football League (NFL), today announced the launch of an online analytics dashboard to provide fans with insights…
SAP Secures Multi-Year Deal as Official Business Software Sponsor of NFL
NEW YORK — The National Football League and SAP today announced a new multi-year marketing sponsorship that will make SAP the Official Cloud Software Solutions, Business…
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