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Retailers yearn to deliver an unprecedented customer experience, but they still can’t optimize all of the data they’re gathering — information that’s often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem — while others scratch their heads.
The Customer Value Lifecycle of the Supply Chain
“Omnichannel” is not a new term in the business world by any means. It’s the cross-channel business model companies use to elevate the customer experience….
Returns in Omnichannel Retail
Retro products are the height of fashion, and omnichannel retailer Manufactum is right on trend. Despite offering a vast range of traditional-style goods, it has…
From Bricks-and-Mortar to E-Commerce and Back – Retail’s True Shift to Digital
Ever since the first bushel of grain was traded for meat at the local village square, retail has been in a state of flux. Seemingly…
A Retailer’s Secret to Lifelong Customer Loyalty
Brooks Brothers, the iconic fashion brand, reveals how to thrive in today’s $22 trillion retail industry. “We’re like poker buddies,” says Richard Buonomo about Mario…
Omnichannel – Driving Sales Across All Channels
Many consumers like to browse online before they buy. Some go straight to their smartphone, others enjoy visiting a store. Because consumers’ shopping behavior is so…
Brooks Brothers Closes In on Omnichannel Retail
Brooks Brothers has been in business for nearly 200 years. It’s a retail pioneer with a flair for innovation, and right now it has its…
Omnichannel Banking Capitalizes on What Firms Have and Start-Ups Don’t
Running an errand at your local bank branch is no more necessary than slapping stamps on envelopes to pay your bills. There are better, easier…
SAP Survey Finds New Opportunities in Omnichannel for Consumer Products Companies
WALLDORF — As consumers increasingly use new technologies and channels to guide their purchase decisions, consumer products companies have adapted omnichannel strategies to reach these customers…
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