Enormous Dormant Potential

Even in Europe, on-demand customer relationship management (CRM) is hardly a foreign term. But unlike the United States or Great Britain, where the model has found wide acceptance, continental Europe has reacted with more restraint. According to a study by Pierre Audoin Consultants (PAC), the restraint is likely to change quickly.

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No IT, No Globalization

Midsize companies from the production industry are increasingly operating on a global scale. As companies that manufacture in different locations and distribute their products, they must therefore map their business processes in full and meet local legislative requirements if they want to continue to profit from the global market.

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