Enormous Dormant Potential

Even in Europe, on-demand customer relationship management (CRM) is hardly a foreign term. But unlike the United States or Great Britain, where the model has found wide acceptance, continental Europe has reacted with more restraint. According to a study by Pierre Audoin Consultants (PAC), the restraint is likely to change quickly.

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No IT, No Globalization

Midsize companies from the production industry are increasingly operating on a global scale. As companies that manufacture in different locations and distribute their products, they must therefore map their business processes in full and meet local legislative requirements if they want to continue to profit from the global market.

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Strengthening Strategic Core Business, Cutting Costs

Business process outsourcing (BPO) is a growth market. Whereas up to now BPO has essentially been the reserve of big players with their megadeals, this is an area that is currently gaining in popularity among SMEs, too. This is because, alongside pure cost savings, companies can also attain strategic goals by outsourcing business processes. These include qualified and automated processes and an improved range of services. However, any SME that is intending to outsource its business processes should prepare systematically so that it can make the right decision when selecting the service provider. If this process is successful, a company can operate more flexibly on the market and thus improve its competitiveness.

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