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At SAPPHIRE NOW last year, SAP launched SAP Leonardo Machine Learning. One year later, machine learning has made another great step forward and is about…
CEO Bill McDermott: How SAP Is Augmenting Humanity to Unleash Economic Growth
Bill McDermott, CEO of SAP SE, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only…
SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite
ORLANDO, Fla. — SAP SE (NYSE:SAP) today fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a…
The Customer Revolution: An Open Letter
Today SAP is launching SAP C/4HANA, our new customer experience suite to revolutionize customer relationship management (CRM). Just as the customer experience has reached the…
SAP C/4HANA in Action: Introducing SAP’s New Digital Experience Starting with SAP.com
As my colleagues and I gather with hundreds of customers, partners and influencers at SAPPHIRE NOW, certain topics will inevitably arise throughout the event, as…
CRM is Dead, Long Live CRM
Is your CRM serving your customers or just serving your sales management? Does it make a difference? From a long- and medium-range perspective, it does…
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