With Ruum by SAP, Beiersdorf is able to get closer to its customers and exceed their needs and expectations. From mass market brands like NIVEA…
SAP Helps Airlines Improve Travel Experience with IATA ONE Order Certification
WALLDORF — SAP SE (NYSE: SAP) is the first IT vendor that has achieved IATA ONE Order Certification for Order Management with its SAP Commerce…
The AI Hype Cycle Is Over: Three Ways AI Will Transform Customers’ Experience
Artificial intelligence (AI) technology has been hot for several years, and it looks like that promise is about to be realized in at least one…
Crowd Service Solution from SAP Helps Organizations Extend Field Service Pool for Faster Customer Service
WALLDORF — SAP SE (NYSE: SAP) today announced the availability of SAP Crowd Service, a solution that enables companies to establish a marketplace for external…
How to Not Win Customers for Life
The experience economy is here, but sadly not everyone is ready for it. Only fourth-generation customer relationship management (CRM) can deliver personalized digital commerce experiences….
What is SAP C/4HANA? Customer Experience From SAP
The SAP Customer Experience portfolio covers every step in the process, from the first contact a customer has with a company through to when they…
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