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Knowledge for SAP User Groups
In June, SAP rolled out a new suite of applications created to advance its market share and shake up the CRM market. The portfolio, called SAP…
At the Heart of a Great Customer Experience Is Great Customer Service
Gartner defines customer experience (CX) management as “designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty,…
Online Retailers Are Missing the Mark on Customer Preferences, SAP Global Study Indicates
WALLDORF — Three out of four online shoppers worldwide fail to regularly see product recommendations that interest them, according to a global survey sponsored by…
Intelligent Enterprises Share Secrets to Success in the Me-2-B World
Renault wanted to make it easier for customers in Brazil to buy its vehicles. So the French automaker came up with a way for people…
SAP Offers Telco Service Providers New, More Convenient Subscription Services with Richer Offerings
WALLDORF — SAP SE (NYSE: SAP) today announced a new subscription-based telco and media accelerator for the SAP Commerce solution that includes a self-care dashboard…
SAP: Information Technology is the Enabler of Customer Experience
As SAP continues its own intelligent enterprise strategy, the role of the CIO takes on new importance. In an interview with CXO Talk’s Michael Krigsman,…
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