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At SAP Ariba Live, SAP Ariba President Barry Padgett and SAP Executive Board Member Rob Enslin spoke about what’s next for their customers.
TSG Hoffenheim: One Team, One Software Platform
How is a top-tier German soccer team fielding SAP solutions to amp up its competitiveness on and off the pitch? With more than 4 billion…
Reengineering the Customer Experience to Be as Luxurious as a Sports Car
How can an automotive startup simplify cloud engagement to engineer the highest-quality vehicles and customer satisfaction? Hyperconnectivity and digitalization are influencing automakers and transforming the…
Tasting the Customer Experience of Tomorrow with SAP Hybris
Examples of SAP Hybris in action at sports clubs such as TSG 1899 Hoffenheim and at BASF make it evident why the software goes beyond…
TSG 1899 Hoffenheim and SAP: Scoring with Innovation
Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might…
Bottling Innovation at Krones AG
Most of us probably don’t think too much about how that bottle of celebratory bubbly or interesting new microbrew actually came to be outside of…
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