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WALLDORF — Businesses gained deeper insight into their customers and saw return on investment (ROI) rise after deploying SAP Hybris Marketing Cloud, according to a…
The Omnichannel Experience Comes of Age at EuroShop
At the EuroShop 2017 trade fair, SAP will demonstrate how online and physical retail can be seamlessly connected to give customers the best-possible personalized shopping…
SAP Hybris to Strengthen Marketing Portfolio with Abakus
According to Gartner’s Top 10 Strategic Technology Trends for 2017, digital technology platforms will continue to provide the strategic building blocks to enable businesses to…
SAP Hybris Helps NHL Score with Fans
When I think of hockey, the first thing that comes to mind is… California? Ok, maybe not. So now put yourself in the ice skates of…
Blue Tomato: Six Keys to Omni-Channel Success with SAP Hybris
Boardsport specialist Blue Tomato was selling snowboards, skateboards, and surfboards online long before e-commerce became a buzzword. Today, the company generates half of its revenues…
Brookshire Grocery Company Digitally Transforms Business With Cutting-Edge Technology in SAP Hybris Solutions and SAP Customer Activity Repository
WALLDORF — SAP SE (NYSE: SAP) and Brookshire Grocery Company recently finished phase one of a three-phase project to digitally transform the grocer’s business, modernize its…
SAP Announces SAP S/4HANA, Cloud Edition
ORLANDO — SAP SE (NYSE: SAP) today announced the cloud edition of SAP Business Suite 4 SAP HANA (SAP S/4HANA) to help customers drive their digital…
SAP Announces Contextual Marketing Platform Designed for Telcos
BARCELONA — SAP SE (NYSE: SAP) today announced that the company plans to release enhancements to its SAP hybris Marketing solution, specifically designed to help…
hybris Launches Industry’s First Contextual Marketing Platform
MUNICH — Today, hybris software, an SAP SE (NYSE: SAP) company, launched a new marketing solution that unifies customer data into one centralized hub and allows…
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