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Knowledge for SAP User Groups
The omni-channel challenge, the evolution of customer profiles and customer engagement at every touch point were the hot topics at the SAP Hybris Summit 2016….
How Brands Avoid The “Creep Factor” of Personalized Shopping
We all love a great shopping experience but when targeted offers invade our personal space, a once cool shopping experience can suddenly turn creepy. How…
Customer Experience Is the New Battle Ground in Business
We’ve heard it all before: thanks to digital disruption, traditional brand marketing is losing its luster and the customer is now in charge. To wit,…
SAP Hybris Sweetens Customer Engagement with Bullseye Demo
After touring the incredibly unique Zenith conference grounds earlier today, the location for the SAP Hybris Summit 2016, I have no doubt that customers, partners…
SAP Hybris Summit 2016: 5 Can’t-Miss Experiences
As SAP CEO Bill McDermott recently proclaimed,“Companies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are…
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