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Knowledge for SAP User Groups
If retailers want to win plaudits from customers during the upcoming holiday season, they need to deliver more than low prices and good value. They…
The Customer Revolution: An Open Letter
Today SAP is launching SAP C/4HANA, our new customer experience suite to revolutionize customer relationship management (CRM). Just as the customer experience has reached the…
SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns
WALLDORF — SAP SE (NYSE: SAP) today released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model….
Global SAP Survey Reveals How Public Organizations Can Connect Better to Citizens
WALLDORF — Citizens expect the same level of service provision from public organizations as they are accustomed to while shopping online. Especially Generation Z is…
Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences
WALLDORF — SAP SE (NYSE: SAP) today announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology…
SAPPHIRE NOW Preview: How to Become an Intelligent Enterprise with Machine Learning
Machine learning can turn an avalanche of unstructured information – images, documents, text, videos, speech – into something with real business value like less down…
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