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Today SAP is launching SAP C/4HANA, our new customer experience suite to revolutionize customer relationship management (CRM). Just as the customer experience has reached the…
SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns
WALLDORF — SAP SE (NYSE: SAP) today released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model….
Global SAP Survey Reveals How Public Organizations Can Connect Better to Citizens
WALLDORF — Citizens expect the same level of service provision from public organizations as they are accustomed to while shopping online. Especially Generation Z is…
Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences
WALLDORF — SAP SE (NYSE: SAP) today announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology…
SAPPHIRE NOW Preview: How to Become an Intelligent Enterprise with Machine Learning
Machine learning can turn an avalanche of unstructured information – images, documents, text, videos, speech – into something with real business value like less down…
Utilities Providers Select SAP Software to Drive Convenience and Personalization for Customers
WALLDORF — SAP SE (NYSE: SAP) today announced that more providers are choosing SAP Hybris solutions for utilities to stay ahead of the industry, support generation…
In the New Data Economy, Trust is the Ultimate Currency
The Facebook consumer privacy scandal has focused attention on the importance of trust. Mark Zuckerberg’s recent appearance before congressional investigators probing the Facebook user data…
Businesses Need to Do Three Things in 2018: SAPPHIRE NOW Makes It Happen
It’s not too early to start thinking about SAPPHIRE NOW in 2018, taking place June 5-7 in Orlando, Florida.
Running Live While Living the Island Life
The motto of Seattle-based retailer Tommy Bahama is “Live the island life.” The brand’s values are “relax and just have fun,” according to CEO Doug…
SAP Hybris and Gigya Consumer Insights and GDPR Readiness Tour to Address the Compliance-Trust Gap
WALLDORF — SAP SE (NYSE: SAP) today announced the kickoff of the SAP Hybris and Gigya Consumer Insights and GDPR Readiness Tour 2018. The global…
How 30 Billion IoT Connections Will Build Future Industries
With IDC research predicting there will be 30 billion connected endpoints by 2020, it’s pretty certain Internet of Things (IoT) will invade every industry. I…
Gigya Solutions from SAP Help Companies Protect Customer Data and Build Trust
WALLDORF — SAP SE (NYSE: SAP) today introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the…
SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite
DUBLIN, Calif. and WALLDORF, Germany — SAP SE (NYSE: SAP) and Callidus Software Inc. (doing business as CallidusCloud®) (Nasdaq: CALD) today announced that SAP America,…
The Future of Consumption: A Question of Trust
As a boy growing up in Hong Kong, I often joined my father on business meetings. These meetings typically took place in restaurants in Kowloon,…
IDC MarketScape Recognizes SAP as Major Player for AI in Enterprise Marketing Clouds
WALLDORF — SAP SE (NYSE: SAP) announced it has been named a major player in the IDC MarketScape report “Worldwide Artificial Intelligence in Enterprise Marketing…
SAP Survey Reveals Breaching Data Trust and Slow Service Response Drive Away U.S. Customers
WALLDORF — According to “The 2017 SAP Hybris Consumer Insights Report”, a survey sponsored by SAP SE (NYSE: SAP), online brands must respect consumers’ data…
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