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Roger Federer’s Predicament Could Be Like Your Enterprise’s Mobile Strategy

Roger Federer is easily the greatest tennis player ever: winner of 16 Grand Slam tournaments and $61 million in prize money, and the longest holder of the #1 spot. He’s also 29 which is late middle age in tennis pro years. #1 Rafael Nadal owns him head-to-head, and younger stars like Novak Djokovic are close on Fed’s heels, which have already lost a step. Enterprises wondering how they should adapt to mobility should NOT follow Roger Federer’s example….

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