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More and more companies create their own typefaces for their products and services. Not only the logotype, but an entire typeface – a font family….
Techfugees: Escalating Humanitarian Startups
A combination between tech and refugees? How can these demographics serve as inspiration for the startup community in Berlin? The catchy new term represents a…
A Dozen Designers at SAP
When I started in design at SAP nearly 20 years ago, there was more or less one design discipline: usability. Some people were more focused…
Does the World Really Need Designers?
Design and designers are essential in creating a product – whether it is software, physical products, websites or mobile apps – that will be successful…
Simplify Complexity with the Power of Analogies
During the last two years in my role as a design thinking coach at SAP, I experienced the power of analogies in various design thinking projects….
Revolutionizing the NHL’s Fan Experience
In 2014, SAP and the National Hockey League reimagined the fan experience around statistics for hockey lovers worldwide. This is the story of how design…
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