Technology makes it easier than ever for people with shared interests, desires, and demands to coalesce into digital communities capable of taking collective, cooperative action…
Machine Learning Makes Mercedes-Benz Dream Car a Reality
There’s a supremely easy way to find the Mercedes-Benz of your dreams on the horizon, and I watched its premiere at the SAPPHIRE NOW and ASUG…
SAP Influencers: Follow Bernd Leukert, Thomas Saueressig, Björn Goerke
Many managers at SAP are active on social media platforms such as LinkedIn and Twitter and in the online SAP community, enabling them to share…
How to Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic — so it will resonate on social channels, where most shoppers make up their minds.
New SAP Digital Badges: Promote Your SAP Certification in Social Media
Social media has become increasingly important for job seekers and employers alike: Experts are featuring their professional skills and profiles on platforms like LinkedIn and…
How Companies Can Use Social Networks to Restore a Sense of Belonging
The great irony of ‘social’ media is that its users, desperately seeking a renewed tribal sense of belonging in an increasingly virtual world, often end…
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