SAP Influencers: Follow Bernd Leukert, Thomas Saueressig, Björn Goerke

Feature Article — Many managers at SAP are active on social media platforms such as LinkedIn and Twitter and in the online SAP community, enabling them to share...

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March 16, 2018 by Andreas Schmitz

How to Build Better Customer Loyalty with Authenticity

Feature Article — Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic -- so it will resonate on social channels, where most shoppers make up their minds.

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February 21, 2018 by Derek Klobucher

New SAP Digital Badges: Promote Your SAP Certification in Social Media

Feature Article — Social media has become increasingly important for job seekers and employers alike: Experts are featuring their professional skills and profiles on platforms like LinkedIn and...

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January 30, 2018 by Bernd Welz

How Companies Can Use Social Networks to Restore a Sense of Belonging

Feature Article — The great irony of ‘social’ media is that its users, desperately seeking a renewed tribal sense of belonging in an increasingly virtual world, often end...

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June 9, 2017 by Adam Winfield

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