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There’s a supremely easy way to find the Mercedes-Benz of your dreams on the horizon, and I watched its premiere at the SAPPHIRE NOW and ASUG…
SAP Influencers: Follow Bernd Leukert, Thomas Saueressig, Björn Goerke
Many managers at SAP are active on social media platforms such as LinkedIn and Twitter and in the online SAP community, enabling them to share…
How to Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic — so it will resonate on social channels, where most shoppers make up their minds.
New SAP Digital Badges: Promote Your SAP Certification in Social Media
Social media has become increasingly important for job seekers and employers alike: Experts are featuring their professional skills and profiles on platforms like LinkedIn and…
How Companies Can Use Social Networks to Restore a Sense of Belonging
The great irony of ‘social’ media is that its users, desperately seeking a renewed tribal sense of belonging in an increasingly virtual world, often end…
Research: 3 Ways To Fight Back Against Hyperconnectivity Overload
Despite the hoopla about always-on, social connectivity, too many workers are falling victim to collaborative overload. Results from a global survey of over 4,000 executives…
Are Charities Ready for Digital Transformation?
In the competition for donations and support, charities today are under intense scrutiny to ensure financial transparency and optimize resources for the best possible impact…
Your Unique Value Proposition is Your Key to Attracting Customers
A millennial entrepreneur in a thriving urban center in India asks how he can attract more customers into his shop. Define your unique value proposition,…
Whatchado: “It’s About People, Not the Job Title”
Seeking a new career direction? Just starting out? The video platform Whatchado has many ideas. And hosts lots of companies too — including SAP.
From Tweet To Sale In Two Minutes With The World’s Largest Flooring Company
Surprisingly, many retail business owners still don’t view someone online as a “real customer.” But the stats tell the true story.
Outside the Comfort Zone: Why Corporate Pro Bono Assignments are a “Win-Win-Win” Proposition
IBM and SAP both send volunteers to work in emerging economies, where their job is to support non-profit organizations on site and solve a range…
This Holiday Season, Get It BILT
Don’t sweat building the doll house or assembling that new bike this holiday season. BILT, a new voice-enabled interactive app from SAP, is as good…
SAP Solutions for Retail Drive Omni-Channel Customer Experience
WALLDORF — To meet customers’ demand for a seamless shopping experience across all channels, devices and touch points, retailers nowadays have to meet organizational, operational and technological…
Experience Global Cultural Exchange with TeachSurfing
The SAP Innovation Center has launched the TeachSurfing social network – a free platform that supports educational projects and connects motivated potential students with dedicated people…
SAP and University of Arizona Survey Signals Key Areas for Growth in Retail Marketing
TUCSON — SAP AG today announced findings from a retail marketing survey the company conducted with University of Arizona students, underscoring digital and social trends…
Lessons for the Fashion Industry
Thanks to social media analytics from SAP, the 86th Academy Awards gave the fashion industry a wealth of information about which trends will fly off the shelves.
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