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Back in the fall of 2013, SAP began to rethink our idea of what sponsorship with the German Soccer Association (DFB) could be. We committed…
Corporate Sponsorships Reimagined: New York Yankees
Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours…
Corporate Sponsorships Reimagined: NBA
With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215…
Corporate Sponsorships Reimagined: FC Bayern Munich
Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
Corporate Sponsorships Reimagined: Women’s Tennis Association
Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need…
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