Corporate Sponsorships Reimagined: FC Bayern Munich

Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...

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August 14, 2017 by Stefan Mennerich, director of Digital Media and Communications, FC Bayern Munich 15

Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim

Feature Article — In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG...

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July 25, 2017 by TSG 1899 Hoffenheim Press & Media Department 61

Corporate Sponsorships Reimagined: Women’s Tennis Association

Feature Article — Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need...

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July 3, 2017 by Micky Lawler, WTA President 278

Corporate Sponsorships Reimagined: Extreme Sailing Series™

Feature Article — Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at...

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June 19, 2017 by Jes Gram-Hansen, co-skipper, SAP Extreme Sailing Team 93

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