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Back in the fall of 2013, SAP began to rethink our idea of what sponsorship with the German Soccer Association (DFB) could be. We committed…
Corporate Sponsorships Reimagined: New York Yankees
Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours…
Corporate Sponsorships Reimagined: NBA
With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215…
Corporate Sponsorships Reimagined: FC Bayern Munich
Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
Corporate Sponsorships Reimagined: Women’s Tennis Association
Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need…
Corporate Sponsorships Reimagined: Extreme Sailing Series™
Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at…
Corporate Sponsorships Reimagined: City Football Group
It took a lot to get City Football Group to where it is today. In 2008, we were one club; today, we are six teams,…
Corporate Sponsorships Reimagined: Equestrian Sports
I grew up counting in Olympic years. That’s what happens when your father rides for the German National team. As a child, I often went…
Corporate Sponsorships Reimagined: Cirque du Soleil
Since 1984, Cirque du Soleil has grown from a single show in rural Quebec to a global and constantly-shifting ecosystem performing in over 450 cities…
Corporate Sponsorships Reimagined: National Hockey League
There we were, staring down a hundred years of hockey data. More than 55,000 games played, featuring 7,500 of the greatest players of all time,…
Corporate Sponsorships Reimagined
When I say the words corporate sponsorship, what do you think of? Logo placements. Official status. Fancy private events. These are the types of things…
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