Sponsorships Reimagined
Corporate Sponsorships Reimagined: FC Bayern Munich
Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...
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Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
Feature Article — In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG...
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Corporate Sponsorships Reimagined: Women’s Tennis Association
Feature Article — Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need...
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Corporate Sponsorships Reimagined: Extreme Sailing Series™
Feature Article — Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at...
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