Corporate Sponsorships Reimagined: German National Soccer Team

Feature Article — Back in the fall of 2013, SAP began to rethink our idea of what sponsorship with the German Soccer Association (DFB) could be. We committed...

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November 29, 2017 by Nic Jungkind 0

Corporate Sponsorships Reimagined: New York Yankees

Feature Article — Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours...

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September 15, 2017 by Marty Greenspun, senior vice president of Strategic Ventures, Yankees 0

Corporate Sponsorships Reimagined: NBA

Feature Article — With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215...

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August 30, 2017 by Ken DeGennaro, senior vice president, Digital Product Development, Media Operations and Technology, NBA 0

Corporate Sponsorships Reimagined: FC Bayern Munich

Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...

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August 14, 2017 by Stefan Mennerich, director of Digital Media and Communications, FC Bayern Munich 0

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