Corporate Sponsorships Reimagined: FC Bayern Munich

Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...

Read more

August 14, 2017 by Stefan Mennerich, director of Digital Media and Communications, FC Bayern Munich 15

Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim

Feature Article — In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG...

Read more

July 25, 2017 by TSG 1899 Hoffenheim Press & Media Department 61

Corporate Sponsorships Reimagined: Women’s Tennis Association

Feature Article — Tennis is a very traditional sport. If you try to open the door of change you are invariably greeted by resistance. Yet there’s increasing need...

Read more

July 3, 2017 by Micky Lawler, WTA President 278

Corporate Sponsorships Reimagined: Extreme Sailing Series™

Feature Article — Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at...

Read more

June 19, 2017 by Jes Gram-Hansen, co-skipper, SAP Extreme Sailing Team 93

← Older posts

Follow SAP News

Sign up
Sign up