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Back in the fall of 2013, SAP began to rethink our idea of what sponsorship with the German Soccer Association (DFB) could be. We committed…
Corporate Sponsorships Reimagined: New York Yankees
Yankee Stadium holds approximately 48,000 fans – each one is an important family member and we plan to revolutionize their experiences. I’ve had two tours…
Corporate Sponsorships Reimagined: NBA
With growth comes opportunity. But it also brings challenges. The National Basketball Association (NBA) has truly become a global league. Games are seen in 215…
Corporate Sponsorships Reimagined: FC Bayern Munich
Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
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