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German Bundesliga club TSG 1899 Hoffenheim will be adding another innovation to its extensive SAP technology landscape: Designed to visualize complex content, the new tactics…
SAP Superfan Travels to Manchester for TSG Hoffenheim Match
In 2018, TSG Hoffenheim faced Europe’s top clubs for the first time at the highest level of football. Accompanying the club on this spectacular journey…
How Champions Prepare: TSG Hoffenheim and Manchester City Use SAP Technology
This is an exciting time for soccer fans of the German Bundesliga team TSG 1899 Hoffenheim and English Premier League club Manchester City. Both teams…
TSG Hoffenheim: One Team, One Software Platform
How is a top-tier German soccer team fielding SAP solutions to amp up its competitiveness on and off the pitch? With more than 4 billion…
Tasting the Customer Experience of Tomorrow with SAP Hybris
Examples of SAP Hybris in action at sports clubs such as TSG 1899 Hoffenheim and at BASF make it evident why the software goes beyond…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
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