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How is a top-tier German soccer team fielding SAP solutions to amp up its competitiveness on and off the pitch? With more than 4 billion…
Tasting the Customer Experience of Tomorrow with SAP Hybris
Examples of SAP Hybris in action at sports clubs such as TSG 1899 Hoffenheim and at BASF make it evident why the software goes beyond…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
TSG 1899 Hoffenheim and SAP: Scoring with Innovation
Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might…
A New Take on “Spot the Ball”
Germany’s national women’s soccer team trains in the “Helix” at TSG Hoffenheim. Kristin Demann is standing in front of a large, curved screen showing a…
Wearable Computers Powered by SAP HANA Aim to Create the Next Cristiano Ronaldo
Surrounded by data but starved for insights was how one speaker during a social media webinar I attended last week characterized today’s business environment.
TSG 1899 Hoffenheim to Improve Player and Team Performance With SAP HANA
SINSHEIM — SAP AG today announced an expansion of its relationship with the German Bundesliga football club TSG 1899 Hoffenheim to include SAP solutions leveraging…
SAP Named New Main Sponsor of German Football Club TSG 1899 Hoffenheim
WALLDORF — SAP today announced its sponsorship of the German Bundesliga football club, TSG 1899 Hoffenheim.
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