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Knowledge for SAP User Groups
This is an exciting time for soccer fans of the German Bundesliga team TSG 1899 Hoffenheim and English Premier League club Manchester City. Both teams…
TSG Hoffenheim: One Team, One Software Platform
How is a top-tier German soccer team fielding SAP solutions to amp up its competitiveness on and off the pitch? With more than 4 billion…
Tasting the Customer Experience of Tomorrow with SAP Hybris
Examples of SAP Hybris in action at sports clubs such as TSG 1899 Hoffenheim and at BASF make it evident why the software goes beyond…
Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim
In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG…
TSG 1899 Hoffenheim and SAP: Scoring with Innovation
Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might…
A New Take on “Spot the Ball”
Germany’s national women’s soccer team trains in the “Helix” at TSG Hoffenheim. Kristin Demann is standing in front of a large, curved screen showing a…
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