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Stefan Wagner is on a mission to transform SAP’s sponsor-driven sports and entertainment business – including SAP Match Insights – into a major revenue generator. His…
How Big Data is Turning FC Bayern Munich into an International Business
Remember when the New York Yankees were just a local baseball team in the U.S.? Of course you don’t. No one does. The team has been…
SAP Study Shows More Personalized and Targeted Football TV Broadcasting Would Better Suit the Diverse Interests of Viewers
WALLDORF — On behalf of SAP SE, former sports show presenter Prof. Michael Steinbrecher and research institute mct Dortmund are identifying what TV viewers want…
Simple Win! Congratulations to the German National Team
And it’s there! A dream has come true. Germany have won their fourth World Cup after 1954, 1974 and 1990, thanks to a 1-0 victory…
When Taking on the World, Simple Wins.
After clinching one of the most historic results in football history, Germany moves on to the World Cup final in Rio on Sunday against Argentina….
Brazil vs. Mexico: MVPs on the Field and the Most Talked About on Social Media
The much anticipated match of Brazil vs. Mexico resulted in a 0-0 draw this Tuesday. But while no goals were scored on the field, social media…
World Cup in Brazil: Cheat Sheets Make Way for Apps
Whether it’s assessing goalmouth action, gathering statistics on player passing, or analyzing Ronaldo’s sprinting speed, SAP Match Insights is playing an important part in the…
SAP Harnesses the Power of Sports to Inspire and Transform the Lives of Underserved Youth in Brazil through Partnership with Inter Campus
WALLDORF — In line with its ongoing commitment to improving the lives of underserved children in the communities in which it operates, SAP AG announced today a…
SAP and the German Football Association Turn Big Data Into Smart Decisions to Improve Player Performance at the World Cup in Brazil
CAMPO BAHIA — During a joint press conference today in Campo Bahia, Brazil, SAP AG and the German Football Association (DFB) reemphasized their mutual commitment…
Adidas Scores With Official 2014 World Cup “Brazuca” Ball
When Brazil and Croatia kick off the first game of the 2014 World Cup they will use the Adidas ‘Brazuca’, the official ball of the…
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