{"id":2988,"date":"2024-12-03T06:06:25","date_gmt":"2024-12-03T06:06:25","guid":{"rendered":"https:\/\/news.sap.com\/taiwan\/?p=2988"},"modified":"2024-12-03T06:07:31","modified_gmt":"2024-12-03T06:07:31","slug":"sap-emarsys-capital-futures-corp","status":"publish","type":"post","link":"https:\/\/news.sap.com\/taiwan\/2024\/12\/sap-emarsys-capital-futures-corp\/","title":{"rendered":"SAP \u52a9\u7fa4\u76ca\u671f\u8ca8\u512a\u5316\u9867\u5ba2\u9ad4\u9a57\u3000\u4ee5\u500b\u4eba\u5316\u884c\u92b7\u63a8\u5347\u696d\u7e3e\u6210\u9577\u52d5\u80fd"},"content":{"rendered":"<p style=\"text-align: center\"><strong>SAP <\/strong><strong>\u52a9\u7fa4\u76ca\u671f\u8ca8\u512a\u5316\u9867\u5ba2\u9ad4\u9a57\u3000\u4ee5\u500b\u4eba\u5316\u884c\u92b7\u63a8\u5347\u696d\u7e3e\u6210\u9577\u52d5\u80fd<\/strong><\/p>\n<p style=\"text-align: center\"><strong>SAP Emarsys <\/strong><strong>\u7c21\u5316\u5168\u901a\u8def\u884c\u92b7\u6d3b\u52d5\u6d41\u7a0b\u3000\u5e36\u52d5\u8a02\u55ae\u91cf\u589e\u9577<\/strong><strong> 31%<\/strong><\/p>\n<p><strong>2024 <\/strong><strong>\u5e74<\/strong> <strong>12 <\/strong><strong>\u6708<\/strong> <strong>3 <\/strong><strong>\u65e5\uff0c\u53f0\u5317\u8a0a<\/strong> \u2014 SAP\u53f0\u7063\uff08\u601d\u611b\u666e\u8edf\u9ad4\u7cfb\u7d71\u80a1\u4efd\u6709\u9650\u516c\u53f8\uff09\u5ba3\u5e03\u7fa4\u76ca\u671f\u8ca8\u6210\u529f\u5c0e\u5165 SAP Emarsys \u884c\u92b7\u81ea\u52d5\u5316\u89e3\u6c7a\u65b9\u6848\uff0c\u7c21\u5316\u5168\u901a\u8def\u884c\u92b7\u6d41\u7a0b\u4e26\u52a0\u901f\u6c7a\u7b56\uff0c\u4ee5\u6578\u64da\u70ba\u6838\u5fc3\uff0c\u7cbe\u6e96\u638c\u63e1\u9867\u5ba2\u8f2a\u5ed3\u8207\u9700\u6c42\uff0c\u5f37\u5316\u5206\u773e\u6e9d\u901a\u6210\u6548\uff0c\u5be6\u73fe\u66f4\u500b\u4eba\u5316\u7684\u9867\u5ba2\u4e92\u52d5\uff0c\u9032\u800c\u63d0\u5347 31% \u7684\u8a02\u55ae\u91cf\u8207\u5e36\u52d5 13% \u7684\u696d\u7e3e\u6210\u9577\uff0c\u6301\u7e8c\u7de0\u9020\u7fa4\u76ca\u671f\u8ca8\u7684\u6578\u4f4d\u8f49\u578b\u8207\u5275\u65b0\u4f73\u7e3e\uff0c\u5728\u5feb\u901f\u8b8a\u9077\u7684\u671f\u8ca8\u5e02\u5834\u4e2d\u978f\u56fa\u9818\u5148\u512a\u52e2\u3002<\/p>\n<p>\u7fa4\u76ca\u671f\u8ca8\u6210\u7acb\u65bc 1997 \u5e74\uff0c\u4e3b\u8981\u63d0\u4f9b\u53f0\u7063\u8207\u6d77\u5916\u671f\u8ca8\u8cb7\u8ce3\u3001\u7d50\u7b97\u8207\u8aee\u8a62\u670d\u52d9\uff0c\u81f4\u529b\u4ee5\u300c\u6578\u4f4d+\u4eba\u300d\u670d\u52d9\u7406\u5ff5\u5be6\u8e10\u300c\u516c\u5e73\u5f85\u5ba2\u300d\u6838\u5fc3\u50f9\u503c\uff0c\u4ee5\u6578\u4f4d\u79d1\u6280\u7d50\u5408\u5c08\u696d\u91d1\u878d\u670d\u52d9\uff0c\u78ba\u4fdd\u6bcf\u4f4d\u5ba2\u6236\u90fd\u80fd\u7372\u5f97\u516c\u5e73\u7684\u91d1\u878d\u6a5f\u6703\u3002\u7fa4\u76ca\u671f\u8ca8\u6301\u7e8c\u63a8\u51fa\u591a\u5143\u6578\u4f4d\u670d\u52d9\uff0c\u65e9\u5728 2010 \u5e74\u5c31\u6709 9 \u6210\u696d\u52d9\u4f86\u81ea\u96fb\u5b50\u4ea4\u6613\u3002\u8fce\u5411\u5feb\u901f\u8b8a\u52d5\u3001\u65e5\u76ca\u7af6\u722d\u7684\u5e02\u5834\uff0c\u7fa4\u76ca\u671f\u8ca8\u6191\u85c9\u591a\u5e74\u7684\u6578\u4f4d\u8f49\u578b\u7d93\u9a57\u3001\u770b\u6e96\u6578\u64da\u8207 AI \u80fd\u70ba\u516c\u53f8\u71df\u904b\u5e36\u4f86\u52a0\u503c\uff0c\u6c7a\u5fc3\u5c0e\u5165 SAP Emarsys \u52a9\u529b\u884c\u92b7\u6d41\u7a0b\u6578\u4f4d\u5316\u518d\u5347\u7d1a\uff0c\u63a8\u52d5\u5176\u6578\u4f4d\u8f49\u578b\u65c5\u7a0b\u9081\u5165\u65b0\u91cc\u7a0b\u3002<\/p>\n<p>\u7fa4\u76ca\u671f\u8ca8\u7e3d\u7d93\u7406\u6bdb\u632f\u83ef\u8868\u793a\uff1a\u300c\u6709\u5225\u65bc\u5176\u4ed6\u91d1\u878d\u5546\u54c1\uff0c\u671f\u8ca8\u662f 5*24 \u5168\u6642\u4ea4\u6613\u7684\u5546\u54c1\u3001\u5468\u8f49\u7387\u9ad8\u4e14\u5ba2\u6236\u76f8\u5c0d\u5c0f\u773e\uff0c\u56e0\u6b64\uff0c\u63d0\u5347\u71df\u904b\u6548\u7387\u4ee5\u53ca\u843d\u5be6\u7cbe\u6e96\u884c\u92b7\u81f3\u95dc\u7dca\u8981\u3002\u300d\u5728\u884c\u92b7\u65b9\u9762\uff0c\u671f\u8ca8\u5ba2\u6236\u8f03\u6c92\u6709\u7279\u5b9a\u8868\u5fb5\uff0c\u96e3\u4ee5\u638c\u63e1\u9700\u6c42\u8207\u884c\u70ba\uff0c\u800c\u5c0e\u5165 SAP Emarsys \u5f8c\uff0c\u7fa4\u76ca\u671f\u8ca8\u7684\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u52a0\u901f\u6574\u5408\u3001\u5206\u6790\u9867\u5ba2\u6578\u64da\uff0c360\u5ea6\u7cbe\u6e96\u638c\u63e1\u9867\u5ba2\u8f2a\u5ed3\uff0c\u900f\u904e RFM\uff08Recency \/ Frequency \/ Monetary\uff09\u6307\u6a19\u5206\u6790\u6bcf\u4e00\u4f4d\u5ba2\u6236\u7684\u751f\u547d\u9031\u671f\u8207\u884c\u70ba\u8b8a\u5316\uff0c\u5373\u6642\u8abf\u6574\u884c\u92b7\u7b56\u7565\u8207\u65b9\u6848\uff0c\u4e26\u5b8c\u5584\u8de8\u901a\u8def\u7684\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u5584\u7528\u96fb\u5b50\u90f5\u4ef6\u3001\u7c21\u8a0a\u3001LINE\u3001APP \u7b49\u5168\u901a\u8def\u884c\u92b7\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002\u5176\u4e2d\uff0cSAP Emarsys \u4e0a\u7dda\u50c5 1 \u500b\u6708\u7684\u6642\u9593\uff0c\u5373\u6210\u529f\u52a9\u653b\u7fa4\u76ca\u671f\u8ca8\u5e74\u5ea6\u5927\u6d3b\u52d5\u300c2024 \u7fa4\u76ca\u671f\u8ca8\u65b0\u6625\u4e0d\u6253\u70ca\u300d\u7684\u5831\u540d\u6578\u63d0\u5347 38.6%\uff0c\u4e14\u65b0\u6625\u4ea4\u6613\u91cf\u63d0\u5347 16.6%\u3002<\/p>\n<p>SAP Emarsys\u662f\u4ee5\u6578\u64da\u3001AI 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