Tell Me a Great Story: The Role of Storytelling in Sales

Radiocasts | February 1, 2017 by Bonnie D. Graham

The buzz: “People are hungry for stories. It’s part of our very being.” (Studs Terkel)

Everyone loves, craves, and has a story. But many companies try to influence prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human?

Solution: Frame your information like an action movie – with a hero and a villain – that your potential buyer would watch in a theater, as they munch popcorn.


Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty.

The experts speak.        

Michael Margolis, Get Storied: “Those who tell the stories, rule the world.” (Plato)

Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger)

Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it’s your laugh.” (Nora Ephron)

Join us for Tell Me a Great Story: The Role of Storytelling in Sales.

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