The Digital Path: Focus on Your Buyer’s Journey

Radiocasts | June 2, 2016 by Bonnie D. Graham

The buzz: Get smart.

The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted.

How can your business stay on top?

Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs.

Knowledge is power. Take notes.

The experts speak.

Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door.” (Milton Berle)

Brian Moran, Brian Moran and Associates: “Never let the odds keep you from doing what you know in your heart you were meant to do.” (H. Jackson Brown Jr.)

Steve Knapp, Knapp Communications: “Life’s a journey not a destination, And I just can’t tell just what tomorrow brings.” (Amazing by Aerosmith)

Join us for The Digital Path: Focus on Your Buyer’s Journey.

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