The Future of Managing Customer Mindshare

Radiocasts | July 9, 2015 by Bonnie D. Graham

The buzz: Buy it now!

The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content – including social media often beyond your marketing team’s direct control – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare?

The experts speak.

Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions reports, b-to-b marketers must create and facilitate, on average, between 11 and 17 distinct buyer interactions to enable a purchase to occur.”

Eric Martin, Adjunct Marketing Professor: “Marketing is too important to be left to the Marketing Department.” (David Packard)

Nick Robinson, SAP: “We must learn what customers really want, not what they say they want or what we think they should want.” (Eric Ries)

Join us for The Future of Managing Customer Mindshare.

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