The Human Connection: Emphasizing the Social in Social Media

Radiocasts | August 11, 2016 by Bonnie D. Graham

The buzz: Up close and personal.

Business is becoming more personal.


Rather than searching your company’s home page basics, prospective customers may be more interested in learning about your organization’s leadership and sales team’s presence on LinkedIn and other social platforms.

What does this mean to you?

In addition to creating and growing your company’s online brand and reputation, you’d be smart to ensure your employees also have a solid personal brand to ensure a prospect’s first impression motivates them to buy from you.

The experts speak.

Rob Levin, RSL Media: “Selling is the transfer of trust.” (Jack Daly)

Tara Mead, SAP “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” (Dr. Seuss)

Phil Lurie, SAP: “To remain in ignorance of the enemy’s condition simply because one grudges the outlay of a hundred ounces of silver…is the height of inhumanity.” (Sun Tzu)

Join us for The Human Connection: Emphasizing the Social in Social Media.

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