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Top Five with SAP’s CMO: Transform Business for the Digital Age

Feature Video | January 25, 2016 by SAP TV

The digital transformation is having a big impact in marketing. According to SAP CMO Maggie Chan Jones, these days people complete about 75% of a buying cycle online – so the primary function of marketing has changed from helping sales sell to helping buyers buy.

Here are Maggie’s top five ways to drive change with the SAP Digital Boardroom.

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