{"id":2143,"date":"2025-11-21T08:02:14","date_gmt":"2025-11-21T08:02:14","guid":{"rendered":"https:\/\/news.sap.com\/turkey\/?p=2143"},"modified":"2025-11-21T08:02:15","modified_gmt":"2025-11-21T08:02:15","slug":"sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi","status":"publish","type":"post","link":"https:\/\/news.sap.com\/turkey\/2025\/11\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\/","title":{"rendered":"SAP Executive Exchange for CX etkinli\u011fi \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi"},"content":{"rendered":"

Kurumsal uygulamalar ve i\u015f odakl\u0131 yapay zeka \u00e7\u00f6z\u00fcmlerinde d\u00fcnya lideri SAP, \u0130stanbul\u2019da d\u00fczenledi\u011fi SAP Executive Exchange for CX etkinli\u011finde, yapay zeka ve u\u00e7tan uca entegre m\u00fc\u015fteri deneyimine mercek tuttu. <\/i><\/b><\/p>\n

Kurumsal uygulamalar ve i\u015f odakl\u0131 yapay zeka alan\u0131nda k\u00fcresel bir lider olan SAP, d\u00fczenledi\u011fi SAP Executive Exchange for CX etkinli\u011fiyle, m\u00fc\u015fteri deneyimindeki son geli\u015fmeleri masaya yat\u0131rd\u0131. \u201cAk\u0131ll\u0131 CX ile Kesintisiz B\u00fcy\u00fcme\u201d ba\u015fl\u0131kl\u0131 etkinlikte, m\u00fc\u015fteri deneyimi yat\u0131r\u0131mlar\u0131n\u0131n katma de\u011ferinin, uzun vadeli ve esnek bir \u015fekilde nas\u0131l desteklenebilece\u011fi ele al\u0131nd\u0131.<\/p>\n

SAP T\u00fcrkiye taraf\u0131ndan Soho House Istanbul\u2019da d\u00fczenlenen SAP Executive Exchange for CX\u2019te, 12 ki\u015fi sahne ald\u0131. 110 ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinlik, SAP G\u00fcney Avrupa B\u00f6lgesi M\u00fc\u015fteri Deneyimi \u00c7\u00f6z\u00fcmleri Sat\u0131\u015f Direkt\u00f6r\u00fc Esen Sevin\u00e7<\/b>\u2019in a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flad\u0131.<\/p>\n

M\u00fc\u015fteri deneyimini (CX) sonsuz bir yolculuk olarak tan\u0131mlayan Esen Sevin\u00e7, \u201cBug\u00fcn\u00fcn m\u00fc\u015fterisi, ki\u015fiselle\u015ftirilmi\u015f ve anl\u0131k yan\u0131tlar bekliyor. Art\u0131k yaln\u0131zca \u00fcr\u00fcn ya da hizmet de\u011fil; h\u0131zl\u0131, s\u00fcrd\u00fcr\u00fclebilir ve eksiksiz bir deneyim sunmak zorunday\u0131z. SAP olarak hem B2C hem de B2B kanallar\u0131nda u\u00e7tan uca m\u00fc\u015fteri deneyimi sunan \u00e7\u00f6z\u00fcmlerimizle bu yolculukta kurumlara rehberlik ediyoruz. Yapay zeka ve b\u00fcy\u00fck verinin g\u00fcc\u00fcn\u00fc do\u011fru stratejiyle birle\u015ftiren her kurum, m\u00fc\u015fteri memnuniyetini art\u0131rmakla kalm\u0131yor, ayn\u0131 zamanda rekabet g\u00fcc\u00fcn\u00fc de kal\u0131c\u0131 bi\u00e7imde y\u00fckseltiyor.\u201d<\/p>\n

\u201cHedef ayn\u0131: Sad\u0131k marka savunucular\u0131 yaratmak\u201d<\/b><\/p>\n

SAP CX CRO (Chief Revenue Officer) Ivano Fossati<\/b>, \u201c\u0130\u015f D\u00fcnyas\u0131nda De\u011fi\u015fen Oyun: Uygulama, Veri ve Yapay Zeka ile M\u00fc\u015fteri Deneyimini Ba\u015ftan Uca \u015eekillendirmek\u201d ba\u015fl\u0131kl\u0131 bir konu\u015fma yapt\u0131.<\/p>\n

\u201cBug\u00fcn m\u00fc\u015fteri deneyimi dedi\u011fimizde, teknolojiyi kullanarak duygusal ba\u011flar kurmaktan bahsediyoruz. SAP olarak, markalar\u0131n m\u00fc\u015fterilerle yaln\u0131zca i\u015flemler de\u011fil, anlaml\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimlerle etkile\u015fim kurmas\u0131na yard\u0131mc\u0131 oluyoruz. Bu alanda be\u015f ana trendin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz: Yapay zeka destekli hiper ki\u015fiselle\u015ftirme, insan odakl\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm, kesintisiz \u00e7ok kanall\u0131 entegrasyon, her temas noktas\u0131nda duygusal ba\u011f ve art\u0131r\u0131lm\u0131\u015f\/karma ger\u00e7eklik gibi geli\u015fmi\u015f teknolojiler\u201d diyen Ivano <\/b>Fossati,<\/p>\n

\u201cPazarlama, sat\u0131\u015f, ticaret ve servis gibi SAP CX \u00e7\u00f6z\u00fcmleri, zenginle\u015ftirilmi\u015f verileri bir araya getirerek ak\u0131ll\u0131 etkile\u015fimleri besliyor. \u0130ster bir \u00e7elik \u00fcreticisi olun ister moda markas\u0131, ama\u00e7 ayn\u0131: Potansiyel m\u00fc\u015fterilerden sad\u0131k marka savunucular\u0131 yaratmak. Joule gibi yapay zeka asistanlar\u0131m\u0131z ve SAP Business Suite ile entegrasyon sayesinde, \u015firketlerin verileri aksiyona d\u00f6n\u00fc\u015ft\u00fcrmesini sa\u011fl\u0131yoruz\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

Modaya dijital hikaye dokunu\u015fu<\/b><\/p>\n

SAP Executive Exchange for CX etkinli\u011findeki ilk panel oturumunda,\u00a0Adil I\u015f\u0131k Group Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131\u00a0Zehra Is\u0327\u0131k<\/b>\u2019\u0131n yan\u0131 s\u0131ra, Muse for All ve Moda Tutkusu Kurucusu Yasemin \u00d6g\u0306\u00fcn<\/b> sahne ald\u0131. Kullan\u0131c\u0131 deneyiminden sat\u0131\u015f ba\u015far\u0131s\u0131na, 10 y\u0131l\u0131 a\u015fk\u0131n bir i\u015fbirli\u011fi \u00f6yk\u00fcs\u00fcn\u00fcn ele al\u0131nd\u0131\u011f\u0131 oturumda konu\u015fan Zehra I\u015f\u0131k, \u201cLove My Body markas\u0131n\u0131, farkl\u0131 beden \u00f6l\u00e7\u00fclerine sahip kad\u0131nlara ula\u015fmak ve m\u00fc\u015fteri taleplerine bire bir kar\u015f\u0131l\u0131k verebilecek bir deneyim yaratmak \u00fczerine kurduk. Bu vizyonun s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in, veri odakl\u0131 karar alma k\u00fclt\u00fcr\u00fcne erken uyum sa\u011flad\u0131k. Yasemin \u00d6\u011f\u00fcn ile ba\u015flad\u0131\u011f\u0131m\u0131z Moda Tutkusu koleksiyon i\u015fbirli\u011fi, yaln\u0131zca estetik de\u011fil, m\u00fc\u015fteri geribildirimiyle \u015fekillenen, SAP CX altyap\u0131s\u0131yla izlenebilir hale gelen bir ba\u015far\u0131 modeline d\u00f6n\u00fc\u015ft\u00fc. T\u00fcm sat\u0131\u015f kanallar\u0131m\u0131zda m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz ederek sezona \u00f6zel koleksiyonlar\u0131m\u0131z\u0131 daha h\u0131zl\u0131, daha hedefli sunabiliyoruz\u201d dedi.<\/p>\n

Yasemin \u00d6\u011f\u00fcn ise \u201cLove My Body ile yolculu\u011fum, tasar\u0131m i\u015fbirli\u011finin \u00f6tesine ge\u00e7erek m\u00fc\u015fteri verisiyle \u015fekillenen bir \u00f6\u011frenme s\u00fcrecine d\u00f6n\u00fc\u015ft\u00fc. SAP CX ile desteklenen sistemler sayesinde hangi \u00fcr\u00fcn\u00fcn hangi beden grubunda nas\u0131l bir geri d\u00f6n\u00fc\u015f ald\u0131\u011f\u0131na dair anl\u0131k verilerle \u00e7al\u0131\u015fabildim. Bu altyap\u0131, sadece yarat\u0131c\u0131l\u0131\u011f\u0131 de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteri memnuniyetini i\u015fin merkezine koyan bir tasar\u0131m yakla\u015f\u0131m\u0131 geli\u015ftirmemi sa\u011flad\u0131. Bug\u00fcn hem kendi markamda hem Love My Body i\u00e7in veriye dayal\u0131, sezgisel ve s\u00fcrd\u00fcr\u00fclebilir koleksiyonlar \u00fcretmeye odaklan\u0131yorum\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

\u201cBu d\u00f6n\u00fc\u015f\u00fcm k\u00fclt\u00fcrel bir de\u011fi\u015fim yaratt\u0131\u201d<\/b><\/p>\n

SAP T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen SAP Executive Exchange for CX etkinli\u011findeki \u201cDijital Rekabetin Kilidi: G\u00fcvenilir \u0130\u015f Orta\u011f\u0131 Se\u00e7imi\u201d ba\u015fl\u0131kl\u0131 oturumunda, Zehra I\u015f\u0131k<\/b> bir kez daha sahne ald\u0131 ve \u201cAdil I\u015f\u0131k Group olarak d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fumuzda \u00f6nceli\u011fimiz her zaman m\u00fc\u015fteri deneyimini daha s\u00fcrd\u00fcr\u00fclebilir ve eri\u015filebilir hale getirmek oldu. SAP CX \u00e7\u00f6z\u00fcmleri sayesinde fiziksel ma\u011fazac\u0131l\u0131ktan gelen g\u00fc\u00e7l\u00fc i\u00e7g\u00f6r\u00fclerimizi dijital kanallarla entegre ettik. \u00d6zellikle Love My Body gibi kapsay\u0131c\u0131 moda anlay\u0131\u015f\u0131na sahip markalar\u0131m\u0131zda, \u00e7oklu temas noktalar\u0131nda tutarl\u0131 deneyim sunmak kritik bir hedefimizdi. M\u00fc\u015fteri verisini anlamland\u0131rmak ve operasyonlar\u0131 b\u00fct\u00fcnc\u00fcl bi\u00e7imde y\u00f6netmek ad\u0131na \u00e7ok ciddi bir s\u0131\u00e7rama ya\u015fad\u0131k. Bu g\u00fc\u00e7l\u00fc altyap\u0131n\u0131n markam\u0131z\u0131 yurt d\u0131\u015f\u0131nda da ileriye ta\u015f\u0131yaca\u011f\u0131na inan\u0131yorum\u201d dedi.<\/p>\n

Haratres Kurucu Orta\u011f\u0131 Asl\u0131 Ece K\u0131rkaya<\/b>\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi oturumda Adil I\u015f\u0131k Group\u00a0E-Ticaret M\u00fcd\u00fcr\u00fc An\u0131l T\u00fcrker<\/b> ise \u201cPar\u00e7a par\u00e7a ilerleyen sistemleri entegre etmeye ihtiyac\u0131m\u0131z vard\u0131. \u00d6zellikle m\u00fc\u015fteri taleplerini b\u00fct\u00fcnsel de\u011ferlendiren, \u00e7oklu kanal y\u00f6netimi sunan ve veriyle desteklenen bir yap\u0131 gerekiyordu. Yapt\u0131\u011f\u0131m\u0131z analizler ve test s\u00fcre\u00e7leri sonunda SAP Commerce Cloud\u00a0 <\/span>ile ilerlemenin en do\u011fru ad\u0131m oldu\u011funa karar verdik. Bug\u00fcn geldi\u011fimiz noktada, e-ticaret ve ma\u011faza operasyonlar\u0131 aras\u0131nda veri ve s\u00fcre\u00e7 b\u00fct\u00fcnl\u00fc\u011f\u00fc kurarak, daha tutarl\u0131 ve h\u0131zl\u0131 bir m\u00fc\u015fteri deneyimi sa\u011flayabiliyoruz. SAP\u2019nin g\u00fc\u00e7l\u00fc altyap\u0131s\u0131 ve Haratres\u2019in deneyimiyle bu d\u00f6n\u00fc\u015f\u00fcm sadece teknik de\u011fil, k\u00fclt\u00fcrel bir de\u011fi\u015fim yaratt\u0131\u201d ifadelerini kulland\u0131.<\/p>\n

\u201cBu d\u00f6n\u00fc\u015f\u00fcm bize b\u00fcy\u00fck bir de\u011fer kat\u0131yor\u201d<\/b><\/p>\n

SAP Executive Exchange for CX etkinli\u011finde G\u00f6k\u00e7elik’in SAP Sales Cloud ile m\u00fc\u015fteri odakl\u0131 dijital sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn ele al\u0131nd\u0131\u011f\u0131 oturumu, NTT DATA Business Solutions META B\u00f6lgesi\u2019nden sorumlu \u00c7\u00f6z\u00fcm Sat\u0131\u015flar\u0131 Direkt\u00f6r\u00fc Cansu \u00dcnal\u0131r Orhan<\/b> y\u00f6netti. G\u00f6k\u00e7elik Y\u00f6netim Kurulu \u00dcyesi H\u00fcseyin Burak Aras<\/b>, seneye 50. y\u0131llar\u0131n\u0131 kutlayacaklar\u0131n\u0131 vurgulad\u0131 ve \u201c\u00dcretim tecr\u00fcbemizi dijitalle\u015fmeyle birle\u015ftirmek en stratejik \u00f6nceliklerimizden biri. 2019 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131m\u0131z SAP yolculu\u011fu, bug\u00fcn geldi\u011fimiz noktada sadece ERP de\u011fil, u\u00e7tan uca entegre bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc. SAP Sales Cloud yat\u0131r\u0131m\u0131yla sat\u0131\u015f ekiplerimizin sahadaki etkinli\u011fini art\u0131rmay\u0131, m\u00fc\u015fteriyle olan t\u00fcm temaslar\u0131 sistematik \u015fekilde kay\u0131t alt\u0131na almay\u0131 ve veriye dayal\u0131 karar alma k\u00fclt\u00fcr\u00fcn\u00fc kurumsal bir refleks haline getirmeyi hedefledik. \u00d6zellikle B2B projelerde y\u0131llar sonra bile s\u00fcrd\u00fcr\u00fclebilir hizmet sunabilmek i\u00e7in ge\u00e7mi\u015f veriye h\u0131zl\u0131 eri\u015fim kritik hale geliyor. Bu d\u00f6n\u00fc\u015f\u00fcm, sadece sat\u0131\u015f de\u011fil, m\u00fc\u015fteri deneyimi, sadakat ve operasyonel \u00e7eviklik a\u00e7\u0131s\u0131ndan da bize b\u00fcy\u00fck bir de\u011fer kat\u0131yor. NTT DATA ile ger\u00e7ekle\u015ftirdi\u011fimiz bu proje sayesinde, yapay zeka destekli \u00f6ng\u00f6r\u00fclerle f\u0131rsatlar\u0131 daha do\u011fru yakal\u0131yor, sat\u0131\u015f s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131yoruz. G\u00f6k\u00e7elik\u2019in b\u00fcy\u00fcyen yap\u0131s\u0131na paralel olarak SAP \u00e7\u00f6z\u00fcmlerinin \u00f6l\u00e7eklenebilirli\u011fi ve entegrasyon g\u00fcc\u00fc, dijitalle\u015fme vizyonumuzun temel yap\u0131 ta\u015flar\u0131ndan biri olmaya devam edecek. Amac\u0131m\u0131z, sekt\u00f6rde fark yaratan m\u00fc\u015fteri deneyimleri sunmak ve dijital gelece\u011fe haz\u0131r olmak\u201d diye konu\u015ftu.<\/p>\n

Sahne yapay zekan\u0131n!<\/b><\/p>\n

\u201cSahne senin yapay zeka: Yapay zeka m\u00fc\u015fteri deneyimini nas\u0131l \u015fekillendiriyor\u201d ba\u015fl\u0131kl\u0131 oturumda konu\u015fan SAP T\u00fcrkiye CX \u00c7\u00f6z\u00fcm Y\u00f6neticisi \u0130pek Turan<\/b>, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cSAP olarak m\u00fc\u015fteri deneyimini gelece\u011fe ta\u015f\u0131yan \u00e7\u00f6z\u00fcmler geli\u015ftirirken, yapay zekay\u0131 yaln\u0131zca bir teknoloji de\u011fil, stratejik bir deneyim bile\u015feni olarak konumland\u0131r\u0131yoruz. Bug\u00fcn SAP CX \u00fcr\u00fcn ailesinin her katman\u0131nda yer alan \u2018g\u00f6m\u00fcl\u00fc yapay zeka\u2019 uygulamalar\u0131, m\u00fc\u015fteriyle etkile\u015fim kurulan her noktada ki\u015fiselle\u015ftirilmi\u015f, h\u0131zl\u0131 ve etkili hizmet sunmay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. Kullan\u0131c\u0131lar\u0131m\u0131z, CRM\u2019den e-ticarete, m\u00fc\u015fteri hizmetlerinden pazarlamaya kadar farkl\u0131 alanlarda \u00f6ng\u00f6r\u00fcsel ve \u00fcretken yapay zeka destekli ara\u00e7larla s\u00fcre\u00e7lerini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. SAP\u2019nin Joule Copilot yakla\u015f\u0131m\u0131yla entegre \u00e7al\u0131\u015fan agent\u2019lar, sat\u0131\u015f ekiplerini desteklemekten case y\u00f6netimini otomatize etmeye kadar bir\u00e7ok senaryoda katma de\u011fer yarat\u0131yor. \u00d6rne\u011fin, \u00fcr\u00fcn i\u00e7erik y\u00f6netiminde yapay zeka destekli g\u00f6rsel \u00fcretim ya da bir m\u00fc\u015fteri \u015fikayetinde otomatik s\u0131n\u0131fland\u0131rma ve \u00f6neri sunumu, art\u0131k sistemin do\u011fal par\u00e7alar\u0131. SAP olarak amac\u0131m\u0131z, kurumlar\u0131n yapay zekaya harici de\u011fil, entegre ve g\u00fcvenli bir \u015fekilde eri\u015fmesini sa\u011flamak. Hassas verilerin korunmas\u0131na y\u00f6nelik mimarimiz ve \u00f6l\u00e7eklenebilir yap\u0131m\u0131zla, \u015firketlerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda s\u00fcrd\u00fcr\u00fclebilir ve etkili \u00e7\u00f6z\u00fcmler sunmaya devam ediyoruz.\u201d<\/p>\n

\u201cSAP ile yeni pazarlara a\u00e7\u0131lmak art\u0131k bir operasyon de\u011fil strateji\u201d<\/b><\/p>\n

SAP T\u00fcrkiye\u2019nin SAP Executive Exchange for CX etkinli\u011finin son oturumunda, SAP Commerce Cloud ba\u015far\u0131 hikayeleri konu\u015fuldu. SAP T\u00fcrkiye CX \u00c7\u00f6z\u00fcm K\u0131demli Sat\u0131\u015f Y\u00f6neticisi Meltem Polat<\/b>\u2019\u0131n y\u00f6netti\u011fi oturumun konuklar\u0131, LTB\/\u00c7ak Holding\u00a0E-Ticaret Direkt\u00f6r\u00fc Berk \u00d6zer<\/b> ile Yata\u015f Grup E-Ticaret Direkt\u00f6r\u00fc Yakup Ulvi Acar<\/b> oldu.<\/p>\n

Berk \u00d6zer konu\u015fmas\u0131nda, \u201cSAP Commerce Cloud kullanmak, e-ticarette h\u0131z, g\u00fcven ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi bir arada sunan bir deneyim oldu. Farkl\u0131 altyap\u0131larla \u00e7al\u0131\u015fm\u0131\u015f biri olarak, SAP\u2019nin entegrasyon g\u00fcc\u00fc ve kullan\u0131c\u0131 taraf\u0131ndaki sorunsuz performans\u0131, s\u00fcre\u00e7lerimizi hem teknik hem operasyonel anlamda ileri ta\u015f\u0131d\u0131. T\u00fcrkiye\u2019den Almanya\u2019ya, MENA\u2019dan Amerika\u2019ya kadar t\u00fcm operasyonlar\u0131m\u0131z\u0131 tek merkezden y\u00f6netebilmek b\u00fcy\u00fck bir avantaj. SAP ile yeni pazarlara a\u00e7\u0131lmak bizim i\u00e7in art\u0131k bir operasyon de\u011fil, bir strateji. Bu g\u00fc\u00e7l\u00fc yap\u0131 sayesinde, sadece b\u00fcy\u00fcmekle kalm\u0131yor, ayn\u0131 zamanda m\u00fc\u015fterilerimize verdi\u011fimiz s\u00f6zleri her ad\u0131mda tutabiliyoruz\u201d ifadelerini kulland\u0131.<\/p>\n

Yakup Ulvi Acar ise \u201cSAP Commerce Cloud tercihi, yaln\u0131zca teknik bir altyap\u0131 karar\u0131 de\u011fil, Yata\u015f Grup\u2019un gelecek vizyonunu yans\u0131tan stratejik bir ad\u0131md\u0131. Global \u00f6l\u00e7ekte b\u00fcy\u00fcyen ve d\u00f6rt farkl\u0131 markas\u0131yla 50\u2019den fazla \u00fclkede varl\u0131k g\u00f6steren bir yap\u0131 olarak, bizi tek bir platformda toplayabilecek, \u00f6l\u00e7eklenebilir ve s\u00fcrd\u00fcr\u00fclebilir bir sistem aray\u0131\u015f\u0131ndayd\u0131k. Bu se\u00e7im s\u00fcrecinde hem teknolojik yetkinlikleri hem de g\u00fc\u00e7l\u00fc partner ekosistemiyle SAP, uzun vadeli yol haritam\u0131zda bizi en do\u011fru noktaya ta\u015f\u0131d\u0131\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kurumsal uygulamalar ve i\u015f odakl\u0131 yapay zeka \u00e7\u00f6z\u00fcmlerinde d\u00fcnya lideri SAP, \u0130stanbul\u2019da d\u00fczenledi\u011fi SAP Executive Exchange for CX etkinli\u011finde, yapay zeka ve u\u00e7tan uca entegre…<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4577107,4573105],"tags":[],"sapn-display":[4572323,4572533,4573591],"sapn-type":[4574530],"class_list":["post-2143","post","type-post","status-publish","format-standard","hentry","category-etkinlikler","category-kurumsal","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-display-top-stories","sapn-type-basin-bildirisi"],"yoast_head":"\nSAP Executive Exchange for CX etkinli\u011fi \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi - SAP T\u00fcrkiye Bas\u0131n Odas\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/turkey\/2025\/11\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Executive Exchange for CX etkinli\u011fi \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi\" \/>\n<meta property=\"og:description\" content=\"Kurumsal uygulamalar ve i\u015f odakl\u0131 yapay zeka \u00e7\u00f6z\u00fcmlerinde d\u00fcnya lideri SAP, \u0130stanbul\u2019da d\u00fczenledi\u011fi SAP Executive Exchange for CX etkinli\u011finde, yapay zeka ve u\u00e7tan uca entegre...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/turkey\/2025\/11\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP T\u00fcrkiye Bas\u0131n Odas\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T08:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T08:02:15+00:00\" \/>\n<meta name=\"author\" content=\"SAP News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/2025\\\/11\\\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/2025\\\/11\\\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\\\/\"},\"author\":{\"name\":\"SAP News\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/#\\\/schema\\\/person\\\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"SAP Executive Exchange for CX etkinli\u011fi \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi\",\"datePublished\":\"2025-11-21T08:02:14+00:00\",\"dateModified\":\"2025-11-21T08:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/2025\\\/11\\\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\\\/\"},\"wordCount\":1927,\"articleSection\":[\"Etkinlikler\",\"Kurumsal\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/2025\\\/11\\\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/turkey\\\/2025\\\/11\\\/sap-executive-exchange-for-cx-etkinligi-istanbulda-gerceklestirildi\\\/\",\"name\":\"SAP Executive Exchange for CX etkinli\u011fi \u0130stanbul\u2019da ger\u00e7ekle\u015ftirildi - 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