Macaw goes live with SAP from Diagonal

LondonSoft drinks manufacturer Macaw has joined the growing number of UK companies to invest in an integrated software system in a bid to increase efficiency, improve market responsiveness and enhance customer service.

Macaw has gone live with The solution has been installed in association with leading SAP implementation partner Diagonal.

The implementation covers Macaw’s warehouse, finance, materials management, sales and distribution, quality management and production planning functions. Macaw’s factory in Nelson, Lancashire, has also become one of the first sites in the UK to install direct radio frequency (DRF) technology. This new technology allows bar codes to be scanned directly into SAP, avoiding the need for any other software to be used.

Established in 1990, Macaw supplies a range of over 180 own label products to six of the big UK supermarket retailers. The company, which employs 270 people, has experienced growth of approximately 20% per annum for the past five years and has a turnover of £50 million.

Jonathan Foster, Macaw’s finance director said, “We are continually seeking to improve our competitive advantage by embracing new technology. Due to our rapid growth we needed a more sophisticated software solution that would accommodate a greater number of users and provide greater functionality, particularly with regards to demand management, stock control and materials resource planning (MRP).”

“We chose SAP because it is a fully integrated solution that is capable of expanding as our business grows and is already used by a number of our customers and suppliers. We are now maximising the solution’s many functions and look forward to reaping the associated business benefits.

“We are delighted with the input Diagonal has given, particularly with the level of experience and expertise of its consultants. We all worked very well together throughout the implementation. The team’s commitment and professionalism ensured a smooth and glitch-free ‘go live’.”

Colin Meikle, Diagonal’s programme director, said, “Macaw adopted a ‘can do’ approach to the implementation – they listened to our advice and took on board our suggestions and, between us, we developed solutions that will benefit the business. As Macaw learns more about SAP’s capabilities they will be well placed to reduce their costs, respond more quickly to changes in customer demand, reduce lead times and drive competitive advantage.”

Jan Dornbach, head of mid-market solutions at SAP said, “Collaboration across departments and the supply chain is key to reducing supply chain costs and increasing efficiencies. Macaw needed a solution that could be tailored to its requirements, as well as grow with the company as it expands. Competition in the food and drinks sector is high and Macaw has demonstrated that it intends to stay ahead by streamlining its activities and by giving staff access to information to help them do their job more efficiently.”