Leading Irish Retailer Superquinn Selects SAP For Success

Irish retail giant set to benefit from complete business solution from SAP

LondonSuperquinn, one of Ireland’s largest independent retailers, has selected ‘SAP for Retail’ as its core technology solution. Superquinn, which employs 5,200 people across 19 stores in Ireland, will be the first fresh food grocery retailer in Ireland and the UK to implement a fully integrated ERP solution. The solution will consolidate and integrate the company’s entire management information systems. The company will commence its ERP implementation immediately, with an anticipated go-live completion date in mid 2004.

The solution, primarily intended for Superquinn support offices, will include Supply Chain, Financials, Customer Relationship Management, Quality Assurance, Talent (HR) and Data Warehousing. This in turn will deliver fully planned end-to-end business process analysis; fully integrated with financials. A feature of the new system will include ‘real time’ reporting, this will meet Superquinn’s need for up-to-the-minute data on forecasting, actual customer spend, accurate demand planning, control of inventory and shelf replenishment.

Speaking about the new investment Senator Feargal Quinn, Executive Chairman of Superquinn said, “We are investing in state-of-the-art technology which will benefit both our customers and our business. SAP’s solution will enable us to obtain accurate data on product demand and availability. This will help us to better understand and meet our customers’ requirements. Our investment in SAP is an important step in providing the platform for growth in the future.”

SAP Ireland General Manager, Fiona Walsh comments, “With increased competition in the retail sector, we’re working as partners with Superquinn to fulfill their strategic business objectives. This will enable Superquinn to focus fully on their core retail business, working to ensure customer satisfaction. SAP technology will facilitate that process and help deliver efficiencies throughout all areas of the business. At SAP in Ireland, we are keen to have a complete retail reference site of excellence and look forward to working alongside Superquinn and fully demonstrating SAP capabilities in the challenging world of retail.”