LondonWith the 2004 FIA Formula One World Championship gathering pace, Lucky Strike B•A•R Honda is pleased to announce that it has agreed a Technical Partnership with leading software company SAP UK. The partnership commences immediately and formalises an existing three-year relationship between B•A•R and SAP UK.

B•A•R originally linked up with SAP UK in December 2000, having started a phased evaluation of the IT system in April of that year. The implementation started in February 2001 and went live in September of the same year – an extremely fast implementation given the complexity of B•A•R’s business processes.

The SAP solution at B•A•R replaced a fragmented collection of software with an integrated process, effectively providing a closed loop of control right across the business, from finance to the pit lane. The team gains particular advantage from the degree of functionality in the lifing system.

David Richards, B•A•R Team Principal, commented: “A Formula One team is a fairly complex business to manage. The difference between success and failure is very small, so you have to take advantage in every area that you can. SAP has – without a doubt – given us the opportunity to maximise our performance across a range of functions and is now an integral element of our operation. I look forward to a long and fruitful relationship with SAP.”

Martin Metcalf, Managing Director of SAP UK, Ireland and Africa, said: “B•A•R has put the SAP solution at the heart of its business. We have delivered a solution designed specifically for the requirements of motor sport teams to ensure speedy delivery and fast time to benefit. Our announcement today deepens the relationship SAP UK and B•A•R already enjoy, and takes us further along the path of a long-term, mutually beneficial partnership.”

Note to Editors
SAP is the world’s leading provider of business software solutions and is committed to enabling seamless business processes connecting small and midsize businesses (SMBs) to their partners and customers. Nearly half of SAP® software installations worldwide are for SMBs. Delivered through a comprehensive network of qualified, professional partners, SAP distinct solutions for SMBs—SAP® Business One and mySAP™ All-in-One—are affordable, easy to implement and scalable to grow with business needs.