SAP UK’s Reseller Recruitment Drive Gathers Momentum

SAP increases its Channel Partner capacity by 30%

LondonIn the last three months alone, SAP has increased its Channel Partner capacity by over 30%. New SAP Channel partners have been recruited to focus on the sale, implementation and support of its flagship SAP® Business One solution for SMEs.

This compares favourably with global growth experienced by SAP® Business One. Worldwide, SAP has added 300 new partners in the first half of 2005 alone, bringing the total to 1,600. Over the same period, the volume of deals has grown 23%, with overall growth from indirect sales outpacing direct license-sales growth.

In addition, SAP added 2,400 SME customers during the first half of 2005, to take its total SME customer base to 13,700 as of June 30, 2005. The rising volume of smaller deals has also resulted in overall first-half license revenue growth of 17%, beating the 4% to 6% average growth rate forecast for software companies by BusinessWeek magazine.

SAP® Business One is an integrated and affordable business management solution designed specifically for the needs of small and midsize enterprises (SMEs).

“Since January 2005, SAP has ramped up its investment in the channel as it seeks to recruit VARs across the country to help achieve significant growth targets quarter on quarter in this lucrative and fast-growing market segment,” said Martin Stoker Head of SAP Business One for
the UK.

“SAP will continue to recruit SAP® Business One partners throughout 2005 and aims to significantly increase the number by the end of the year. The solution is sold exclusively through SAP’s network of resellers across the UK, which represents a rapidly growing market opportunity for the channel, reflected in the exceptional number of sales leads being produced,” added Stoker

Commenting on working with SAP, David Ball, sales director at Coventry-based Computime, said: “SAP has a great product and a strong channel organisation that delivers consistent marketing, sales and technical support. SAP puts a lot of effort behind increasing awareness levels of the solution and helping to develop business leads, which was really important in helping us get a deal in just three months after signing on as a reseller. We look forward to further building our relationship.”