sets sights on further growth with SAP

Lingerie retailer achieves true visibility of supply chain with 200 suppliers worldwide

LondonSAP AG (NYSE: SAP) today announced that has selected Chelford and SAP ERP to better manage the way it deals with its 200 suppliers and create true visibility throughout its supply chain.

Significant growth of made the management team realise that they had quickly outgrown their original Sage, then Navision and in-house systems and needed new software that would support the business, and scale to allow it to continue on its path of growth. The company engaged with independent consultants to find the most suitable software for After a detailed evaluation of many vendors, two were short listed; SAP and one other.

Daniel Nabarro, CEO,, commented: “When I saw SAP had made the final two, I was shocked. I had always thought of the company as being too expensive, too big and too bureaucratic. However, when we looked objectively I saw that the SAP proposal was the most compliant, comprehensive and competent on offer. We are confident that SAP will deliver the best value for money for and is fully able to support our high growth ambitions.”

“The other deciding factor when choosing SAP was its commitment to organic growth in the SME market, as opposed to other vendors who are expanding in this space through acquisition. I was concerned about choosing one of those companies because I believe they will struggle to support the various different platforms that they will need to.”, will be implementing SAP ERP to cover the core back office functions, particularly finance and procurement. The software will improve alignment of strategies and operations, improve flexibility and will also enable to react quickly to changing industry requirements.

The SAP solution will be supplied by SAP partner Chelford, which has also been contracted by to implement the software. Justin Brading, Sales Director of Chelford SAP Solutions, said: “Chelford has solid experience of working with SAP implementations in specialist distribution industries, particularly multi-channel. We are delighted that such a high profile fast growing retailer as has chosen SAP and Chelford and we look forward to a long term close working partnership over the coming years.”

“For a company that sells products to 96 countries globally and must be available 24×7, it is vital that it has true visibility of its supply chain. The SAP solution will enable to achieve this. as a new customer name in our portfolio once again reinforces our commitment to both the SME and retail space,” said Ciaran Rafferty, SME Director, SAP UKI.

Offering over 200 brands and catering to a wide variety of sizes and price points, is the world’s largest online branded intimates retailer. The company operates a free returns policy, ensuring that customers can buy with confidence.

Headquartered in London, employs over 220 staff and operates two websites – one in UK Sterling and one in US dollars – with fulfilment operations in the UK, Canada and the USA.