Annual Gathering Brings Together Partner and Customer Ecosystem to Leverage Technology Solutions to Meet the Challenges of Today’s Marketplace

ORLANDO, Fla. and BERLINSAP AG (NYSE: SAP) today announced plans for its upcoming SAPPHIRE® 2008 international customer conferences, to be held in Orlando, Florida, May 4-7 and in Berlin, Germany, May 19-21. This year, the conversations at SAPPHIRE will focus on “Business Beyond Boundaries,” exploring how today’s open technologies and integrated business networks can help companies achieve and maintain profitability, efficiency and growth. Attendees will learn how to become best-run businesses with all aspects of their business networks working together as one.

The SAPPHIRE Orlando event will feature more than 700 presentations and training sessions, along with nearly 200 interactive demo stations hosted by SAP customers and nearly 300 exhibiting partners on the conference floors. SAP customers delivering presentations at SAPPHIRE will include Caterpillar Logistics Services, Inc. and W.W. Grainger, Inc.

Keynote presentations will feature Hasso Plattner, co-founder and chairman of the Supervisory Board, SAP; Henning Kagermann, co-CEO and chairman of the Executive Board, SAP; Léo Apotheker, co-CEO and president, Global Customer Solutions and Operations, SAP; and John Schwarz, CEO, Business Objects, an SAP company, and member of the Executive Board, SAP. During their keynotes, SAP executives will discuss how organizations can most effectively operate within and across industry boundaries, and close the loop between strategy and execution, all while delivering on requirements for strategic agility without compromising efficiencies.

At the SAPPHIRE Orlando event, legendary blues/rock guitarist and singer/songwriter Eric Clapton will host a private concert for all event attendees. Zucchero, one of the most well-known Italian artists worldwide, will perform at a private celebration night for all SAPPHIRE Berlin attendees.

SAP Customers Leverage IT Solutions to Overcome Business Boundaries
Today’s challenging networked economy requires companies to gain strategic agility while driving efficiencies across businesses and entire business networks. For information technology to be strategic in this environment, it must help close the loop between strategy and execution. Only then can companies successfully steer through these challenging times. With the addition of Business Objects, SAP is helping companies achieve closed-loop business performance optimization, connecting people, information and processes. At this year’s SAPPHIRE events, the SAP ecosystem will gather to explore new ways of driving collaboration and co-innovation to overcome business boundaries and to gain competitive advantage.

Business Objects Debuts at SAPPHIRE as an SAP Company
The SAPPHIRE 2008 events mark Business Objects’ inaugural appearances as an SAP company. Successfully integrated with SAP as an independent business unit, Business Objects brings to SAPPHIRE its mission of helping organizations overcome one of the most prevalent pain points experienced by virtually all businesses today – closing the gap between the worlds of making decisions and executing them. Business Objects will offer SAPPHIRE attendees further insight into industry-leading solutions that can help organizations optimize their performance through better decision making. This year’s SAPPHIRE events will also welcome Business Objects customers and feature a dedicated Business Objects track of educational sessions.

“Business Objects looks forward to participating in the SAPPHIRE 2008 season and showcasing the synergy and co-innovation we continue to develop with SAP,” said John Schwarz, CEO, Business Objects, an SAP company. “Testimonials from our mutual customers will demonstrate to SAPPHIRE audiences how organizations can use SAP and Business Objects solutions to link strategy and execution by connecting people, information and business.”
The SAPPHIRE Berlin event will be co-located with the Business Objects User Conference, which will include more than 60 breakout sessions, test drives, quick-start programs and a show floor village.

SAP Users and Customers Unite in Orlando
ASUG, the America’s SAP Users’ Group, will be holding its ASUG Annual Conference from May 4-7, 2008, also at the Orange County Conference Center in Orlando, to coincide with SAPPHIRE. The co-location of these two premier ecosystem events gives business executives and technology professionals the opportunity to share best practices with other customers, gain new insights on maximizing existing SAP® software investments, and explore ways in which a new SAP application or service can help companies transform their businesses. The events are expected to bring together more than 15,000 current and prospective SAP customers, partners, users and employees to the Orlando area for the one-of-a-kind gathering.

“Each year, the SAPPHIRE events bring together in one location the many diverse members of the SAP ecosystem with one common goal: to optimize SAP solutions to address today’s most pressing business challenges,” said Marty Homlish, chief marketing officer and corporate officer, SAP. “This year, with a focus on ‘Business Beyond Boundaries,’ SAP aims to provide a forum for the leading minds in business and technology to work together to tackle the challenges of accelerated innovation, workforce empowerment and collaboration across all areas of business.” Further SAPPHIRE 2008 program information can be found at To register for SAPPHIRE 2008 Orlando, please visit For SAPPHIRE 2008 Berlin, please visit Additional ASUG conference information is available at To register, please visit

About ASUG®
The Americas’ SAP Users’ Group (ASUG®) is an independent, volunteer-run organization that delivers benefits to members of the SAP ecosystem by being the preferred source for experience-driven education, peer networking, and the most valued voice for SAP customer influence. Drawing on the real experiences of its members to deliver real advantage from both a business and technical perspective, ASUG maintains its unique position by serving the needs of the entire SAP ecosystem. (