SAP Empowers Midsize Companies to Deliver Superior Customer Value

SAP ® Business All-in-One Embraces SAP ® CRM 2007 Innovations to Enable Midsize Enterprises to Effectively Manage Customer Relationships Across All Channels and Business Areas

BERLINSAP AG (NYSE: SAP) today announced new CRM functionality in the SAP Business All-in-One solution addressing the needs of midsize companies to better manage every aspect of their customer relationships. Based on the latest innovations in the SAP® Customer Relationship Management (CRM) 2007 application, CRM functionality in SAP Business All-in-One will considerably enhance SAP’s midsize customers’ ability to pursue new customer strategies and manage entire end-to-end business processes with preconfigured best practices. The CRM functionality in SAP Business All-in-One is simple and powerful – built to solve real business problems at an affordable price and to deliver low total cost of ownership (TCO). The announcement was made at SAPPHIRE® 2008, SAP’s international customer conference, being held in Berlin, Germany, May 19 – 21.

With these innovations, SAP Business All-in-One is set to deliver key CRM capabilities for marketing, sales and service with the ability to analyze results across these areas. These processes are designed to enable midsize companies to generate more leads, close more deals and provide better service and support across multiple interaction channels, rendering a 360-degree view of customer activities. The new CRM functionality in SAP Business All-in-One is based on the state-of-the-art SAP NetWeaver® technology platform. The flexibility of the platform will enable customers to scale their business for growth, as well as quickly react to changing customer requirements. The new CRM functionality in SAP Business All-in-One illustrates SAP’s continuous commitment to delivering innovation and spurring the overall productivity of small businesses and midsize companies.

“Midsize companies are looking for affordable, innovative, state-of-the-art business solutions that can be quickly adopted,” said John Roberts, research manager, Global SMB Research, IDC. “The new SAP Business All-in-One solution meets all of this criteria by providing cost-effective, end-to-end CRM and ERP processes that can be easily implemented and customized to meet the needs of individual businesses.”

CRM for Midsize Companies Delivers Immediate Business Value

The CRM functionality in SAP Business All-in-One is multi-channel and includes best practices for marketing, sales and service, with integrated analytics for enhanced decision-making. Integrated end-to-end processes include opportunity management, interaction center telesales and service, service order management, complaints and returns management, and service request management, in addition to supporting CRM real-time transactional reporting and business intelligence analytics. This unique midmarket package, built on SAP best practices, renders a complete view of customer activities to help companies better manage the complete cycle from lead to opportunity to order to cash.

“As midsize companies look to enhance their competitiveness in a global business environment, they have come to realize that the consistent and strong customer relations are key to success,” said Hans-Peter Klaey, president, SME, and corporate officer, SAP AG. “This has resulted in a steadily growing need among midsize companies for generic and industry-specific CRM to become an integral, yet affordable part of their existing business solution landscape. We’re committed to empowering them with an end-to-end solution that simply and powerfully manages the totality of customer relationships in all business areas.”

More than 11,700 midsize companies in a variety of industries and countries have deployed SAP Business All-in-One to streamline operations, gain business insight and unleash growth potential. The new CRM functionality in SAP Business All-in-One is especially attractive for companies that have already invested in an SAP Business All-in-One solution or plan to concurrently invest in a new midmarket enterprise resource planning (ERP) business solution. The CRM functionality in SAP Business All-in-One will be available from qualified SAP Business All-in-One channel partners in selected countries starting in the summer or fall of 2008.

For more information on the new CRM functionality in SAP Business All-in-One, please visit

The CRM functionality in SAP Business All-in-One will be demonstrated in the SAP Business All-in-One booth in the SME village at SAPPHIRE 2008 Berlin.

SAPPHIRE® 2008 Orlando and SAPPHIRE®® 2008 Berlin

More than 15,000 customers, partners and technical experts are convening at SAPPHIRE 2008 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that create value beyond the four walls of the enterprise, to create “business beyond boundaries.” SAP’s premier educational and networking event, SAPPHIRE is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE® 2008 was held in Orlando, Florida, May 4-7, and is being held in Berlin, Germany, May 19-21, 2008. For more information, please visit

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