SAP Appoints New Chief Operating Officer for UK & Ireland

MIDDXSAP UKI, today announced the appointment of Steffen Schlaberg as its Chief Operating Officer (COO) for UK and Ireland effective immediately. Within his role, Steffen will oversee several corporate initiatives focussed on transforming SAP’s business and will be responsible for a number of teams including alliances, presales, value engineering and business operations.

Prior to this role Steffen held the position of VP EMEA LE Sales where he played a central role in the restructuring of the sales structure in EMEA. Steffen brings considerable experience to his new role, having worked at SAP for more than seven years in numerous sales, consulting, business development and programme management positions.

“The UK&I is one of the most important global markets for SAP and I am looking forward to leveraging Steffen’s proven track record at SAP to build on this success. New products, including CRM 2007 and Business ByDesign present a range of exciting new opportunities for us to forge new partnerships and pursue new customer markets, Steffen will be a key component in this strategy” said Steve Rogers, Managing Director SAP UKI.

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Molly McDonagh
+44 (0)20 8917 6287