SAP Customers Worldwide Tout Early Success With Latest CRM Offering

Companies Deploying SAP® CRM Globally to Deliver Superior Customer Value by Leveraging Information From Across the Enterprise

WALLDORF, Germany— SAP AG (NYSE: SAP) today announced that companies across diverse industries have successfully deployed the new customer relationship management (CRM) application from SAP in record time to deliver superior value to their customers.

By selecting the SAP® CRM application over competitive CRM offerings, industry leaders, including eBay, Royal Philips Electronics, Eastman Chemical, Home Shopping Europe, Apotex, StatoilHydro, Bank fuer Sozialwirtschaft and Wuerth Group, are able to leverage insights across the enterprise in order to engage with customers in exciting and innovative ways.