SAP Expands Scope of Annual SAP® TechEd Events to Address Unprecedented Ecosystem Growth

Hands-On Events Such as Demo Jam, Hacker Night and Community Clubhouse Fuel Agenda with Opportunities to Share Ideas, Co-Develop and Tap Innovative Technologies to Address Real-World IT Challenges

LAS VEGAS; BERLIN; SHANGHAI, China; BANGALORE, IndSAP AG (NYSE: SAP) today announced the kick-off of the SAP® TechEd 2008 event season, which is the company’s longest-running technical and business process conference series. Driven by the theme “Connect, Collaborate, Co-Innovate,” this year’s events will bring together the worldwide technical community to harness the collective knowledge and resources of the SAP ecosystem, helping them enhance their skills, get their jobs done with efficiency and provide added benefit to their companies. To be held in four locations around the globe, the events will feature the latest innovations in technology, applications and services that can enable IT to more rapidly respond to development needs, expand capabilities and maximize business impact. Now in its 12th year, SAP TechEd 2008 will take place in Las Vegas on September 8-12, Berlin on October 14-16, Shanghai on November 5-6 and Bangalore on November 12-14.

Keynote presentations will be hosted by Zia Yusuf, executive vice president of the Global Ecosystem and Partner Group, and will feature Co-CEO Léo Apotheker (Berlin), Executive Board members John Schwarz (Las Vegas) and Jim Hagemann Snabe (Bangalore), and CTO Vishal Sikka (Shanghai). Keynote topics will demonstrate how best-run businesses can improve insight by closing the gap between strategy and execution, drive process efficiency within and across business boundaries, and enhance flexibility by creating new business processes that align operations with strategy. Jimmy Wales, founder of Wikipedia, will deliver a keynote presentation from the SAP TechEd Las Vegas event.

Developers Worldwide Gather for Interactive, Hands-On Opportunities at SAP TechEd
The SAP TechEd agenda is based on feedback from across the SAP ecosystem and is designed to reflect attendee preferences. All four SAP TechEd conference locations will feature technical experts leading classes on a range of subjects, from introductory sessions to deeply technical, hands-on workshops. Local product managers and developers will also be on hand at each location. The core content at this year’s events will focus on the SAP NetWeaver® technology platform, the SAP® Business Suite, service-oriented architecture (SOA), Java and ABAP. The SAP TechEd 2008 events also mark the inaugural appearance of Business Objects as an SAP company, and will feature new sessions on Business Objects topics.

A pre-conference program, “Community Day,” will welcome business process experts, technologists and user groups to share successes, identify needs and discuss the tools that can help users increase efficiency and impact. At the event itself, the Community Clubhouse will feature a networking lounge, where attendees can meet face-to-face with mentors, peers and event speakers – and share information about SAP’s customer-focused ecosystem, the SAP® PartnerEdge™ program and SAP solutions. A regular highlight of SAP TechEd, the Demo Jam competition will feature demonstrations on the latest SAP-related technology projects, presented by customers, partners and SAP employees. At the Las Vegas event, SAP and its partners Adobe, Coghead and RedMonk will host a Rich Internet Application (RIA) Hacker Night, featuring RIA-related presentations from the companies followed by an interactive brainstorm and building session.

SAP Ecosystem Continues to Grow
The SAP TechEd events serve as the physical gathering place for the SAP ecosystem of partners, customers and individuals. SAP TechEd also draws together significant numbers of the 1.3 million individuals who participate in online communities hosted by SAP. Roughly 25,000 new participants sign up for these online communities each month, and from 2006 to 2007, the number of page views doubled, to more than 150 million. Participants contribute approximately 6,000 online posts per day and have created more than 60,000 wiki pages to handle ongoing discussions. More than four million posts have accumulated in these forums, and the pace of activity is accelerating. It took three years to reach the first million forum posts, nine months to reach the second million, and only six months to reach the third million. In total, more than 100,000 members have contributed their knowledge, experience and perspectives through the online discussion forums, articles, blogs and wikis hosted by SAP.

“The SAP TechEd event series brings together the members of the SAP ecosystem in one location and focuses on the role of the individual as an agent for change within the organization,” said Zia Yusuf, executive vice president, Global Ecosystem and Partner Group, SAP. “SAP TechEd provides a forum for these individuals to roll up their sleeves and connect with the people, resources and information they need to collaborate and address common issues and problems facing IT organizations today. By empowering themselves and tapping the collective knowledge of the SAP ecosystem, individuals can guide their organizations to strategic agility and competitive differentiation.”

Last year, attendance at SAP TechEd grew 22 percent over the previous year to more than 16,000 attendees worldwide. More than 95 percent of attendees said they would recommend the conference to their colleagues.

To register or read more about SAP TechEd 2008, please visit To learn more about SAP’s communities of innovation, please visit or