SAP Appoints Stephen Read as Director of SME for the UK and Ireland

New appointment reflects continued commitment to the SME sector and key driver for growth in the UK in 2009

LONDON, UKSAP UK and Ireland (UKI) today announced the appointment of a new member to the UKI executive team. Stephen Read takes the position of Director of SME, effective immediately. Stephen is responsible for the management of the SME business and for driving growth in this sector through a multi-channel go-to-market model. Stephen brings to this role more than 16 years of experience in the sales and marketing environments at UK and international levels with a proven track record in volume business models.

Stephen joined SAP in April 2006 as Senior Director, Midsize Enterprise Partners, EMEA and was responsible for the indirect channel business within the mid-market, successfully growing the revenues, channel capacity and market coverage across the region. In April 2007, Stephen was appointed as VP, Business Development, SME EMEA and was responsible for leading the go to market strategy for SAP Business ByDesign and Business All-In-One. Prior to SAP, Stephen was Director, Global Partner Programme at Sony Ericsson, European Sales Director at Elateral and held various positions for the Lotus/IBM Software Partner Organisation.

Within his new role, Stephen will be responsible for managing a team covering the SAP Business ByDesign, SAP Business All-in-One and SAP Business One solutions. He will also have overall responsibility for the UKI partner ecosystem, which includes approximately 60 UK partners in the SME sector.

“Our global SME ambition is clear; become #1 in every market in which we choose to compete. SAP has chosen to compete in the UKI and this is exactly what we intend to do. We are already in good stead in the UKI having recently signed our 1000th customer, and we are going to continue to build this momentum as we strive forward with our plans to further build a volume business model, working with the best possible partners to do this and helping our customers to become best-run businesses” said Stephen Read, Director of SME, SAP UKI.

SAP UKI Managing Director, Steve Rogers welcomes Stephen’s appointment. “Globally, 85% of SAP customers are SMEs and this segment is a key growth area for us in the UKI. In the current climate, we are working ever closer with our customers and are offering initiatives such as Best-Run NOW, which includes special financing offers to support out customers through these tough times. I would like to congratulate Stephen on his new role and to welcome him to the team.”

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