Fashion Retailer Selects Industry-Specific End-to-End Solution for Midsize Companies from SAP to Streamline and Integrate Business Processes, Gain Transparency and Fuel Future Growth
WALLDORF, Germany — SAP AG (NYSE: SAP) announced that ORSAY Gmbh, a midsize women’s fashion retailer, has selected the SAP® Business All-In-One for Retail solution to streamline and integrate its entire supply chain and centralize business operations. ORSAY operates approximately 550 stores across Europe and has selected the SAP solution to help fuel its expansion into Asia over the next few years. Based in Willstätt, Germany, ORSAY will replace its home-grown IT system with the SAP Business All-in-One solution to gain valuable insight into the needs of its fashion-conscious customers.
ORSAY prides itself on providing its customers with the very latest fashion trends. The rapidly changing fashion industry, the demanding store front requirements and customers’ expectations for high-quality stylish merchandise pose considerable challenges to companies in the fashion industry. A flexible IT solution is vital to the success of fashion retailers, and the industry-specific business processes for the retail industry from SAP will support the company’s entire value chain, while providing an open infrastructure for future growth and expansion into new markets.
“Our existing, home-grown IT solution is not flexible enough to help us keep pace with our customers’ needs and our plans to grow and expand the business,” said Jean-Marc Willer, CEO, ORSAY. “The fashion retail industry has always been competitive, and it is, more than ever before, essential to be able to swiftly make decisions based on consolidated data. Once the SAP Business All-in-One solution is implemented quickly, ORSAY will soon have a solution that provides transparency across our entire organization, enabling us to operate more efficiently in today’s challenging economic climate.”
The SAP Business All-In-One for Retail solution supports modular deployment and scalability so midsize companies can easily add and adapt the solution to meet their growing needs. The solution includes industry-specific functionalities such as merchandise and assortment planning, procurement, logistics, supply chain management and point-of-sale processes, including the SAP® Enterprise Point-of-Sale (SAP Enterprise POS) application. By selecting an integrated retail solution from SAP, ORSAY is helping to ensure that the company’s entire supply chain will be more effectively aligned to serve the needs of its fashion-conscious consumer.
Flexible Planning to Ensure the Right Merchandise Mix
Integrated business planning for retail and wholesale distribution will provide ORSAY with highly flexible planning functions to help ensure effective and timely merchandise and assortment management. In addition to the latest trends and demand forecasts, the planning package also will incorporate unique data about each one of ORSAY’s stores, allowing customers to consistently find the merchandise they want in their local store. The high degree of planning flexibility also makes it possible to react quickly to changes in customers’ purchasing behavior and plan the merchandise shipment in advance to the stores, minimizing stock transfers.
Better Procurement Processes
Following the SAP implementation, planning results will be integrated into ORSAY’s procurement process. Time is of the essence, as ORSAY’s assortment reflects the very latest trends sourced globally. The SAP solution will provide the flexibility for ORSAY to easily manage the challenge of short product lifecycles and long delivery times.
Supply Chain Transparency
ORSAY’s supply chains vary considerably from country to country and will be monitored using a tracking and tracing functionality from SAP. The supply chain will be completely integrated through the SAP NetWeaver® technology platform, providing the transparency needed for ORSAY to guarantee its customers an extensive merchandise assortment with a wide range of options.
Manage Stock and Strengthen Customer Loyalty
Using SAP Enterprise POS to connect POS transactions and back-office functions, ORSAY will be able to optimize its customer service and increase the productivity of store processes. To enable end-to-end integration, ORSAY will use store merchandise management functionality from SAP to incorporate the POS transactions in its business processes-either online or offline. In addition to the POS transactions, the retail solution will also connect to all store and human resource processes to optimize store staffing.
With the SAP® POS Data Management application, ORSAY will have detailed information about customer buying behavior, and can effectively plan and launch promotions in their stores more dynamically. Efficiently managing stock and strengthening customer loyalty requires flexibility in responding to changes; SAP solutions enable ORSAY to monitor the entire lifecycle of its products, respond to changing circumstances and continuously develop new service offerings for the stores to provide to their shoppers.
“Today’s retailers are faced with an uncertain economic environment and by customers who are smarter and more demanding than ever before,” said Verlin Youd, senior vice president, Global Trading Industries, SAP AG. “Midsize retailers can increase their competitive edge with an affordable, world-class solution from SAP that can be implemented quickly to support future growth. SAP understands the industry challenges and provides retailers of all sizes with solutions that help them become best-run retailers.”
About SAP® Solutions for Small Businesses and Midsize Companies
With more than 64,000 small and midsize customers worldwide, SAP is a leading provider of business applications and an established and highly successful player in the small and midsize enterprise (SME) market. SAP offers a broad and innovative solution portfolio for small businesses and midsize companies to meet the heterogeneous demands of SME customers. SAP solutions for small businesses and midsize companies include SAP® Business One, a single integrated application for successfully managing small businesses; SAP® Business ByDesign™, the software industry’s most complete, integrated and adaptable on-demand solution for midsize companies; and SAP® Business All-in-One, a comprehensive, integrated and flexible solution for midsize companies with industry-specific best practices built in. Sold, implemented and maintained through SAP and an expanding network of qualified partners, all of the solutions are competitively priced, easy and quick to implement and scalable to customers’ growing business needs. The SAP solutions specifically designed for SMEs help enable small businesses and midsize companies to lower operating costs, improve operational excellence, gain better business insight and control, and grow their businesses flexibly. Additional information is available at www.sap.com/solutions/sme
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.
(*) SAP defines business software as comprising enterprise resource planning and related applications.
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