SAP to Acquire Real-Time Billing Leader Highdeal; Heralds Unmatched Consume-to-Cash Solution

Leading With Telecommunications, SAP to Deliver Next-Generation Billing Solution

WALLDORF, Germany, and NICE, FranceRecognizing that communication service providers, including voice, data, content and mobility companies, today are obliged to offer more innovative and value-based services, SAP AG (NYSE: SAP), the world’s leading provider of business software, announced that the signing of the acquisition of privately-held Highdeal, the leading provider of real-time billing solutions for telecommunications, occurred on May 4, 2009. Highdeal delivers sophisticated pricing and charging solutions designed to support today’s new service economy. To survive in the present economy, communication service providers must collaborate seamlessly with partners to introduce innovative new services more rapidly and cost effectively. The combination of SAP and Highdeal is intended to provide customers a packaged consume-to-cash business process platform to support high-volume billing and enable a reduction in cost of ownership. This announcement was made at the TMForum Management World 2009 conference being held in Nice, France, May 4-8.

Headquartered in Caen, France, Highdeal has more than 200 customer implementations in over 50 countries. As a spin-off from the research and development labs of France Telecom in 2000, Highdeal pioneered the pricing and rating market, gaining early prominence in the telecommunications industry. Given the similar business models shared by telecommunications and industries with emerging business-to-consumer billing requirements, Highdeal has developed a growing list of clients in utilities, media, financial services, high tech, and transportation and logistics. Highdeal employs approximately 90 employees, located around the world in major cities including Paris, New York, London, Miami and Singapore. The acquisition of Highdeal is consistent with SAP’s strategy to complement existing solutions with purchases of innovative technologies and capabilities.

“As business models change, communication service providers’ billing systems are rapidly becoming inadequate and not cost-effective,” said Bob Stutz, corporate officer and member of the Executive Council, SAP AG. “By integrating Highdeal’s next-generation rating and charging solution with SAP’s leading billing solutions, SAP plans to deliver a robust, event-driven solution to manage the complete consume-to-cash process across business networks. I welcome the Highdeal team to SAP.”

In keeping with SAP’s strategy to enable business model innovation through co-innovation, SAP plans to offer customers a fully integrated solution to enable them to seamlessly offer and support new business models to drive growth. Building upon its existing billing functionality, SAP intends to support a full array of real-time rating and charging requirements

“The Highdeal vision has been to provide our customers with breakthrough technology to support flexibility to enable dynamic business models,” said Eric Pillevesse, CEO and co-founder of Highdeal. “The Highdeal team is excited to join SAP. Together we will innovate and bring our unified solutions to more companies.”

SAP anticipates that the acquisition will be completed by June 2009 and will provide additional details about the integration of the companies after the closing of the transaction. Terms and the purchase price are not disclosed publicly.

Next Major Event: SAPPHIRE® 2009 Orlando
More than 10,000 customers, partners and industry experts are convening at SAPPHIRE® 2009 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that help today’s best-run businesses achieve clarity in every area of their operations. SAP’s premier educational and networking event, SAPPHIRE is the one occasion each year where senior executives, business managers and decision-makers can come together to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE 2009 will be held in Orlando, Florida, May 11-14. For more information, please visit www.sap.com/sapphire. Join the conversation via Twitter at #sapphire09.

In addition to SAPPHIRE 2009, SAP is also hosting SAP® World Tour 2009, a series of local events in more than 70 cities through Europe, the Middle East, Asia and Latin America. For more information, visit the SAP World Tour event page on sap.com.

About Highdeal
Highdeal is the world’s leading provider of service Pricing & Rating solutions. We provide the necessary agility to ensure the profitability of fast-evolving business models with both customers and partners. Highdeal Transactive® is a modular software solution that monetizes business transactions in real-time. Companies rely on Highdeal to solve their billing problems in service industries such as telecommunications, media and entertainment, technology, transportation and logistics, and financial services. For more information, visit www.highdeal.com.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, financial community only:
Stefan Gruber, +49 (6227) 7-44872, investor@sap.com, CET
Martin Cohen, +1 (212) 653-9619, investor@sap.com, EDT

For more information, press only:
Shabana Khan, +1 650 461-1332, shabana.khan@sap.com, PDT
Evan Welsh, +49 6227 7-67514, evan.welsh@sap.com, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com