WOW! Stuff Selects IIS and SAP Business One to Support Business Growth

SAP’s SME division continues to grow with its 1000th signing in the UK & Ireland

FELTHAM, MiddxSAP today announced that it has signed its 1000th SME customer in the UK and Ireland with one of the leading providers of innovative products to the gift, gadgets and toys industry. WOW! Stuff has selected SAP Business One and Intelligent Information Systems (IIS) to support business growth and ensure the highest standards are met, which are supported by the premium brands they represent including Top Gear, National History Museum and Wallace and Gromit. The solution has been implemented by SAP gold channel partner, Intelligent Information Systems (IIS).

In the last year alone, WOW! Stuff has seen its turnover increase by 100%, which meant the company was fast outgrowing its accounting systems and called for a single, integrated solution to be put in place to manage their entire business across financials, sales, customers and operations, eliminating redundant data entries and errors making processes quicker and more efficient.

“We are a small company that is growing quickly and despite the economic downturn, we want to continue to satisfy our existing customers, while continuing to add new brands to our portfolio. That is why we knew to support this, we had to invest in technology and for us, the SAP solution is the right choice. The solution is fully integrated and supports all of our processes, and we worked with IIS to ensure the international implementation went smoothly, on time and within budget” said Richard North Managing Director, WOW! Stuff.

Richard continued “We trusted IIS because they understand our business, work with us as a team and have a great deal of experience implementing the SAP Business One solution in growing businesses just like ours.”

“We are pleased to have achieved another milestone within the SME team at SAP by signing our 1000th customer. Our portfolio approach means we can offer SMEs the right solution to fit with their individual business needs, and we are confident that SAP Business One is going to ensure WOW! Stuff can continue to provide the best service its customers, whilst continuing on its path of growth,” said Stephen Read, Director of SME, SAP UK&I.

“IIS implemented this 22 user system in only 20 days, on time and on budget. The solution didn’t need any modifications and fully fitted the customer’s complex requirements including giving visibility in their far east manufacturing division. We look forward to seeing the benefits WOW! Stuff will achieve through their investment and continue to succeed despite the difficult climate,” said Morgan Browne, Managing Director, IIS.

Watch customer video: WOW! Stuff

For more information, press only:
Molly McDonagh, SAP PR Manager, UKI,, +44 (0)7966 975 287
SAP press office at Burson Marsteller,, +44 (0)20 783 16262
Brendan Kiely, IIS, +353 87 2365269, Web: