Clarity across the organisation is vital to surviving the downturn, warns SAP

BIRMINGHAM, UK.An opinion poll of 200 business leaders in the UK, carried out by SAP, has found that despite half of those surveyed believing that clarity of information will be instrumental in helping them to survive the downturn and prepare for the upturn, only 14% of respondents state they currently have access to real time, accurate data.

Of those who believed access to accurate data is not vital for surviving the downturn, 27% stated it is because they are so far from achieving clarity of information that it will never help them while 9% say they have too much data to ever achieve clarity. The poll also revealed a general lack of understanding around gaining access to business data.

Tim Noble, Managing Director at SAP United Kingdom & Ireland commented: “This poll highlights a significant gap between what organisations need in terms of access to data and what they currently have. A lack of clarity limits their ability to understand business conditions, predict risks and make informed decisions – all of which are more important than ever during this period of economic difficulty. However, by adopting tools such as SAP BusinessObjects Explorer, which provides immediate insight to a vast amount of data, business users across organisations will be better informed and be better equipped to make sound, timely decisions.”

The poll also found that three quarters of respondents agree with the idea that customer centricity, which ensures that the customer is a key element within the business strategy, will enable organisations to not only survive but thrive through the downturn. As such 69% of companies believe that within the current economic context, their organisation has become more customer centric. Despite the agreement on the need for an increased customer focus, out of those who believe they have become more customer centric only 28% have actually developed a holistic view of the customer to help them achieve this.

The downturn has also changed the way many people do business with 40% of companies stating that they have seen significant change to their business models since the downturn began. However, pessimism about the length of the downturn remains with 39% of employees at the companies surveyed believing that it will last at least another 12 months, while just 4% think it is already over.

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