SAP® EcoHub Expands to Include Service Partner Offerings

Expansion of SAP® EcoHub Brings Full Breadth of SAP Ecosystem Online and Enables Customers to More Easily Identify Partner Offerings Best Designed for Their Needs Across Lines of Business, Regions and Industries

PHOENIX, Ariz.Further expanding the user-friendly, innovative environment where SAP customers easily discover, evaluate and buy partner and select SAP® solutions, SAP AG (NYSE: SAP) today announced the addition of service partner offerings to the SAP® EcoHub solution marketplace. This latest innovation provides customers with the right information at the right time in order to make better informed decisions when selecting trusted service partner offerings. Demonstrating continued innovation of SAP EcoHub in the one year following the initial launch of the marketplace (see SAP Launches SAP® EcoHub – A Community-Powered Solution Marketplace), the announcement was made at SAP® TechEd 2009, the company’s largest ecosystem education event, being held October 13-16 in Phoenix, Arizona.

“We have found SAP EcoHub a very powerful tool in enabling Newell Rubbermaid to easily discover solutions and do extensive evaluation online around SAP and partner software solutions,” said Matt Stultz, vice president, Global Information Technology, Newell Rubbermaid. “Adding service partners to the mix delivers even greater value for customers like us to not only procure software but find the right implementation partner who can help us get the job done.”

The industry-leading SAP ecosystem combines the expertise, experience and insights of SAP and its partner network to offer better solutions for customers. SAP EcoHub brings together the full power of the ecosystem to help customers easily find partner solutions that are best suited to their needs and complement an existing SAP solution landscape. Customers have a wealth of options to choose from when selecting a partner and because finding the right fit is critical, SAP EcoHub provides a single resource to easily search partners by industry, line of business or region. More than just a traditional marketplace, SAP EcoHub integrates content discussions and feedback from the SAP® Community Network online communities, giving customers a holistic view of the solutions they are evaluating.

“SAP is committed to bringing the full power of our ecosystem to our customers, better enabling them to maximize their IT investments and drive value across their businesses,” said Zia Yusuf, executive vice president, Global Ecosystem and Partner Group, SAP AG. “SAP EcoHub has proved to be a natural extension of SAP’s strategic design and thoughtful execution of our customer-focused ecosystem. The addition of our service partners helps customers connect the dots between the software and services available to help them succeed.”

New Service Partner Features on SAP EcoHub Help Customers Make Better-Informed Decisions
The addition of the service partner offerings delivers an integrated portfolio across SAP, partners and communities, providing customers a comprehensive view of the options available to complement their SAP investment. SAP has a broad and well-established global partner program that brings services partners from around the world in a multitude of industries and business areas into the SAP ecosystem. On the SAP EcoHub site, customers can now easily identify by industry, region and line of business which service partner offerings fit their needs. Offering ratings and reviews, the collaborative environment of the marketplace encourages customers to read and provide feedback that can help others in their decision-making processes.

“SAP EcoHub offers a strategic channel to SAP customers with the ability to identify the right solutions available within the ecosystem that help customers address their industry and business process needs,” said Vikram Gulati, president and chief executive officer, Intelligroup. “Intelligroup’s participation on SAP EcoHub will enable us to promote our SAP-certified Composite Applications and Packaged Services offerings for Business Intelligence, Testing, and BPM to the customer community. This will build on the strength of our collaborative relationship with SAP and reflect our ongoing dedication to driving customer success.”

The customer-focused SAP ecosystem includes service partners located across the globe representing some of the world’s largest consulting organizations, as well as local firms that bring their own unique expertise to help implement and support SAP projects. By showcasing their portfolios and unique services and expertise in a global environment that is always accessible, service partners can build awareness and market share as well as find new revenue opportunities. The global reach of SAP EcoHub gives partners an opportunity to open up new markets and geographies where they have not done business before. SAP EcoHub is an additional channel that partners can use to overcome limited regional marketing presence and dollars in order to differentiate themselves from competitors and generate more leads.

“As an SAP global services partner, we collaborate with SAP to help businesses around the globe adopt a services-based IT approach,” said Sangita Singh, senior vice president, Enterprise Application Services, Wipro Technologies. “Our presence on SAP EcoHub will help us to expand our applications-based services practice worldwide and to add new dimensions to our already very strong relationship with SAP.”

SAP EcoHub: The Powerful Community-Driven 360-Degree Marketplace
SAP EcoHub now offers software and services offerings from SAP and its vast network of partners with coverage across industries, regions and lines of business. For customers, SAP EcoHub helps reduce total cost of ownership and maximizes their investments by enabling them to quickly find the right solutions, do extensive evaluation online and procure complementary solutions from SAP or partners. SAP partners can use SAP EcoHub as a new online channel that allows them to showcase their solutions and enables them to directly connect to customers and collaborate in new ways throughout the buying experience. The marketplace helps customers to make educated selections of solutions with access to feedback from a community of peers and business process experts and customer adoption success stories.

Neoris is honored to have been invited to participate in SAP Ecohub. Membership in the global ecosystem of selected SAP partners is an indication of our strong commitment to offer SAP-related solutions and services that are innovative and best-in-class,” said Claudio Muruzábal, chief executive officer, Neoris. “Customers and prospects visiting SAP EcoHub should have no problem finding a solution that suits their needs. The online marketplace offers all the advantages for partners to showcase their solutions and services and for customers to find and compare information.

SAP® TechEd 2009 in Phoenix, Vienna, Shanghai and Bangalore
More than 12,000 SAP customers, partners and technical experts are convening at SAP® TechEd 2009, the company’s largest ecosystem education event, to gain the inspiration and skills needed to maximize impact on their organizations at a time when companies need both skilled professionals and agile, efficient IT solutions that can efficiently adapt to change. In its 13th year, SAP TechEd 2009 is being held in Phoenix on October 13-16, and will be held in Vienna on October 27-29, Shanghai on November 11-12 and Bangalore on November 18-20. For more information, please visit Join the conversation via Twitter at #sapteched09.

Note to editors:
Webcasts, announcements, keynote presentations and podcasts from SAP TechEd 2009 Phoenix will be available in the event’s virtual newsroom at To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Jim Dever, SAP, +1 (610) 661-2161,, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Torrey Fazen, Burson-Marsteller, +1 (617) 406-1651,, EDT

To speak with press contacts on site during SAP TechEd 2009 Phoenix (from October 13 to 16), please dial the SAP press room at +1 (610) 661-0469.