Customers Connect at SAP® World Tour 2010 in Birmingham to Discuss Power of Business Solutions

Regional Event Showcases On-Demand, On-Premise and On-Device Solutions as Well as In-Memory Computing — Empowering Businesses for Long-Term, Profitable Business Growth

Regional Event Demonstrates Innovative Business Solutions to Enable SAP Customers to be Best-Run Businesses

Birmingham, UKSAP customers, partners and representatives are coming together at the regional SAP® World Tour 2010 in Birmingham to share with and hear from peers how business solutions from SAP AG (NYSE: SAP) is helping companies run better. The SAP World Tour takes place in more than 80 cities in over 50 countries in Europe, Asia, Latin America and North America. This global road show has reached more than 270,000 customers, partners and influencers over the last six years.

In addition to networking with industry and regional peers and partners, participants will leave the event with a clear outlook of a product strategy aimed at enabling SAP customers to extend the availability of business software on-premise, on-demand and on-device — all orchestrated as networked solutions on the market’s most scalable, feature-rich and stable core platform.

The event is designed to enable dialog with influencers, customers and prospects – along with members of the SAP ecosystem and parties interested in partnering with SAP. Through interactive formats, including industry- and product-specific breakout sessions, participants will learn how the SAP® solution portfolio can help companies evolve their IT landscapes without disrupting operations, adapt more quickly to changing market needs, differentiate against tougher competition and execute sustainable growth strategies.

The event features a keynote speech by Sanjay Poonen, Executive VP & General Manager SAP Business User & LoB Solutions, SAP. Poonen will speak about bringing clarity to businesses and its importance to becoming a best run business. In the afternoon, participants will have the opportunity to choose from a number of different breakout sessions to further engage in conversations about growing enterprises, innovation and financial excellence among other topics.

“Companies are again focusing on business growth, innovation and speed; with today’s new technologies and social media possibilities, businesses need to access information, connect with suppliers, serve customers, make decisions and take actions anytime, anywhere, on the spot, from any device,” said Tim Noble, Managing Director, SAP UK & Ireland. “This year the SAP World Tour will feature technologies that customers can adopt at their own pace of innovation, without disruption and for their own industry needs, giving them the edge on their competition and meeting their sustainable corporate strategies.”

The SAP World Tour offers customers and partners throughout the world a local event similar to SAPPHIRE® NOW, the annual international SAP customer conference. Further information on event dates and locations can found at the SAP World Tour event page on

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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