SAP Delivers on Road Map to Build On-Demand Ecosystem, Signs on First Solution Resellers for SAP® Business ByDesign™

Business Model Allows Partners to Generate Value by Directly Marketing, Selling and Deploying Integrated On-Demand Suite

WALLDORF, GermanySAP AG (NYSE: SAP) today announced the first solution resellers for the SAP® Business ByDesign™ solution, delivering on its strategy to create a vibrant ecosystem around the completely integrated on-demand suite for small and midsize enterprises (SMEs). In addition to fully owning customer relationships, reselling partners expand the reach and scope of the software by selling and positioning the on-demand solution as well as deploying the services. With initial partners signed on in France, Germany and the United States, SAP plans to extend the solution reseller program to further countries including the United Kingdom, China and India over the course of the coming months.

With a strong partner ecosystem of more than 10,000 companies with proven expertise in delivering, enhancing and deploying solutions from its established SME product portfolio, SAP is extending its market-leading ecosystem model to SAP Business ByDesign. Partners are crucial to the success of the on-demand solution, as they market, sell and deploy the solution as well as offer additional services, such as business consulting, business process services or management services, among others. In return, rather than focus on maintaining infrastructure, SAP Business ByDesign solution resellers can focus resources on shortening innovation cycles and accelerating time-to-market.

Customers particularly benefit from partners’ domain and industry-specific expertise. SAP Business ByDesign enables them to implement their individual growth strategies, manage their companies flexibly and respond quickly to changing market conditions.

“Delivering on our value proposition and business model for SAP Business ByDesign solution resellers, we are committed to empowering our partners with the opportunities and tools they need to ultimately ensure customer success,” said Pat Hume, senior vice president, Global SME Indirect Channel, SAP. “Customers want three things: faster time to value, ease of deployment and flexible purchasing options. With SAP Business ByDesign and our partner-centric approach to delivering the solution, we are delivering on these expectations.”

Based on its world-class partner program, SAP is pursuing a step-by-step ramp-up of reseller activities by closely collaborating with both new partners as well as partners out of the existing ecosystem that have already accompanied projects with customers of SAP Business ByDesign. A continuous flow of partner feedback will serve to improve and evolve the program. To support solution resellers, SAP is providing an onboarding guide, organizational set-up support, an e-learning platform with role-based curricula, access to go-live-experience workshops and self-enablement systems, and a central knowledge repository on the SAP® Business ByDesign™ Business Center site.

“SAP’s commitment to effectively collaborate with its channel partners gives us all the tools and resources we need to successfully approach a whole new audience of customers to market, sell and deploy SAP Business ByDesign,” said Alex Rooney, vice president, Vision33. “Based on our proven success and track record with SAP Business One, we are confident that we will also realize and sustain business success as a SAP Business ByDesign solution reseller.”

New SAP Business ByDesign Solution Resellers in France, Germany, and the U.S.
ABAYOO Business Network GmbH, headquartered in Berlin and Brandenburg, Germany, is an established network for service and sales of SAP Business ByDesign that has been providing software solutions to SMEs from diverse industries for a number of years. Currently, 15 qualified experts with comprehensive project experience with the on-demand solution are working in Berlin, Blankenfelde, Jena and Hamburg.

All for One Midmarket AG, headquartered in Filderstadt, Germany, serves more than 1,000 customers in the manufacturing and project services industries. In addition to reselling SAP Business ByDesign, All for One offers industry-specific SAP® Business All-in-One solutions.

Alpha Business Solutions AG, headquartered in Kaiserslautern, Germany, maintains branch offices in Munich, Stuttgart, Hanover and Leverkusen, and specializes in the mechanical engineering, manufacturing and wholesale industries. Alpha Business Solutions AG has been an early partner for SAP Business ByDesign since 2008.

Arxis Technology Inc., headquartered in Simi Valley, California, has been an SAP BusinessObjects partner for two years, and has over 20 years of experience selling enterprise resource planning (ERP) solutions in the SME space. Arxis is also a founding member and on the board of the IT Alliance, a best practices organization for ERP value-added resellers in the SME space.

Bautzen IT.Group GmbH & Co KG (BIT) is headquartered in Bautzen, Germany, and has been an SAP services and SAP channel partner for several years. From its own SAP Business ByDesign user experience, BIT is convinced of the functionality, scope, flexibility and usability, and has added the on-demand solution to its strategic portfolio.

Data One GmbH, is headquartered in Saarbrucken, Germany, and has offices in Frankfurt and Zurich. The company serves customers in the professional services, high tech and retail industries, and has been an early partner of SAP Business ByDesign since 2008. Data One plans to broaden its offering with additional services and add-on solutions.

Denker & Lenker GmbH, located in Münster, Germany, has its core competencies in the professional services, wholesale and printing industries, supporting midsize businesses from IT strategy development to process optimization to IT consolidation. The company has been an early partner for SAP Business ByDesign since 2007.

ERP Logic Inc., located in Irving, Texas, is a member of the SAP® Referral program and an early partner of SAP Business ByDesign. The company has 12 years of experience working with SME customers in apparel and footwear, retail, manufacturing and distribution industries, which it serves from five offices across the U.S. In addition, ERP Logic has a development center in India.

IBIS Prof. Thome AG (IBIS), headquartered in Würzburg, Germany, offers a comprehensive range of competencies and services to its customers, from strategic consultation to operative workshops, and from methods instruction to individualized development collaborations. IBIS considers SAP Business ByDesign a strategic product in its SME portfolio.

itelligence, has placed a strategic focus on SAP Business ByDesign in the first wave of early partners in 2007 in the U.S. in Cincinnati, Ohio, as well as in Germany, headquartered in Bielefeld. itelligence delivers worldwide a broad range of unique SAP Business All-in-One solutions customized for different industries, including automotive, chemical, consumer products, industrial machinery and components, and wholesale distribution.

m.a.x. it, located in Munich, Germany, has many years experience in selling to and consulting small and midsize customers in multiple industries. The company is convinced about the potential of the on-demand deployment model as well as the added value it brings to SMEs, and has decided to qualify for becoming an SAP Business ByDesign solution reseller.

Navigator Business Solutions Inc. is headquartered outside of Salt Lake City, Utah, with 16 sales and support offices throughout the United States. Navigator has been an early partner for SAP Business ByDesign since 2007. Navigator supports the suite of SAP products for the SME space, including SAP Business One, SAP Business All-in-One and SAP Business ByDesign. The company is a gold-level SAP solution provider with over 15 years of experience serving customers. Navigator was the 2010 winner of the SAP Pinnacle award for SME, and the SAP Business One partner of the year winner in 2008 and 2009.

Open Systems Consulting GmbH (OSC), headquartered in Hamburg, Germany, with offices in Luebeck and Dortmund, delivers enterprise software and services from SAP to SMEs across a wide variety of industries. OSC is on the cutting edge of technology, and has qualified to become a SAP Business ByDesign solution reseller.

PORTOLAN Commerce Solutions GmbH is headquartered in Ilsfeld, near Heilbronn, Germany, and has been an early partner of SAP Business ByDesign since 2008. PORTOLAN provides customers across a wide range of industries with ERP, finance and business intelligence (BI) solutions. Based on the enormous growth potential of on-demand solutions in the global market, SAP Business ByDesign is of great strategic relevance for PORTOLAN.

RJT Compuquest, Inc. is headquartered in Torrance, California, and serves clients across the U.S. from offices in Costa Mesa, San Francisco, Chicago, and Dallas. RJT provides system integration and ERP management consulting services to companies with a local, national and global presence. Areas serviced include assessments, implementations, optimization projects and strategic resourcing. In addition to being a SAP Business By Design solution reseller, RJT offers certified SAP Business All-in-One solutions for wholesale distribution and software providers.

SBP, headquartered in Paris, France, provides financial, controlling, budgeting, payroll, human resources and tax accounting services to small and midsize companies. With the on -demand solution SAP Business ByDesign SBP will offer its customers business process outsourcing services enabling their growth strategies.

Steeb Anwendungssysteme GmbH, located in Abstatt, Germany, with locations in Hamburg, Ratingen, Bensheim and Hallbergmoss, is a subsidiary of SAP AG and an early partner for SAP Business ByDesign since 2007. Steeb provides SAP Business All-in-One and SAP BusinessObjects solutions to a wide variety of customers in the automotive, consumer products, services and industrial machinery and components industries.

TRIAS GmbH, headquartered in Koblenz, Germany, has gained experience in implementing SAP Business ByDesign with reference customers focusing on the discrete manufacturing, service and wholesale industries since the end of 2008. Additionally, TRIAS offers an outsourcing concept based on SAP Business ByDesign along with supplemental development.

Versino AG is headquartered in Altötting, Germany, with branch offices in Nuremburg and Walldorf, and has been an early partner of SAP Business ByDesign since 2007. Based on its success with SAP Business One, Versino will further expand its business with SAP Business ByDesign. Versino intends to establish a comprehensive competence center specifically for high-tech businesses.

Vision33 Inc. headquartered in Irvine, California, is an award-winning SAP gold channel partner with 10 SAP-certified offices throughout the U.S. One of the largest resellers of SAP Business One in North America, Vision33’s team of experts works with small to midsize business customers to improve their business systems with the most up-to-date processes and software.

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About SAP® Business ByDesign™
SAP Business® ByDesign™ is a fully integrated business management solution that delivers the best of SAP software, on-demand. This solution is designed as best-fit for companies who want the benefits of large-scale business management applications without the costs of supporting the corresponding IT infrastructure. SAP Business ByDesign unifies multiple business operations and enables companies to implement preconfigured business processes in order to solve immediate problems. Accessed via a single user interface, SAP Business ByDesign delivers preconfigured software for business processes and supports managing financials, customer relationships, human resources, projects, procurement and the supply chain. The SAP Business ByDesign solution is delivered on-demand and managed, monitored and maintained by SAP experts in hosted data centers. SAP handles the maintenance and installation of upgrades. SAP Business ByDesign is currently available in six focus countries: Germany, the U.S., France, the United Kingdom, China and India. Additional information is available at

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 105,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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