SAP Appoints Industry Veteran as General Manager of EMEA North

Fred Hessabi joins SAP to support Franck Cohen, President of EMEA and increase innovation and customer value

LondonSAP has appointed Fred Hessabi to the role of general manager of Europe, Middle East and Africa (EMEA), North. Within his role at SAP, Hessabi will be responsible for all operations in France, UK & Ireland, Belgium, Luxembourg, the Netherlands and Scandinavia, driving increased revenue and higher customer satisfaction across the region. Fred joins from BDNA, a leader in IT Asset Management software based in California, where he held the role of Chief Executive Officer for two years.

Hessabi has over 20 years of leadership experience in executive and board member positions with leading global technology organisations and has deep expertise in working with US-based software companies to expand their business in the Europe, Middle East, and Africa and Asia Pacific regions. He held senior sales manager positions at Dun & Bradstreet and SSA between the late 1980s through to 1997 where he joined Siebel systems to start up the Southern European operations. After two years in this role, Hessabi was promoted to the senior vice-president and general manager of Siebel EMEA, with overall responsibility for all Siebel Systems operations in Europe, Middle East & Africa, and stayed in this role for more than five years until after the merger with Oracle.

On his appointment, Hessabi said: “There is no doubt that SAP’s emphasis on delivering quality products with deep industry expertise is a key factor to SAP’s strength and success in the marketplace. With the global field realignment and simplification of the company structure, we are now at a really exciting time to increase the speed of innovation with our ecosystem and deliver even higher customer value.”

“Companies are already realising that SAP is much more than just an ERP vendor; we offer solutions for all lines of business to drive efficiencies across the organisation and ultimately, to help our customers increase their bottom line profits and I am delighted to be on the journey to bring SAP solutions to 1 billion people over the next four years,” Hessabi concluded.

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