Fred Hessabi joins SAP to support Franck Cohen, President of EMEA and increase innovation and customer value
London — SAP has appointed Fred Hessabi to the role of general manager of Europe, Middle East and Africa (EMEA), North. Within his role at SAP, Hessabi will be responsible for all operations in France, UK & Ireland, Belgium, Luxembourg, the Netherlands and Scandinavia, driving increased revenue and higher customer satisfaction across the region. Fred joins from BDNA, a leader in IT Asset Management software based in California, where he held the role of Chief Executive Officer for two years.
Hessabi has over 20 years of leadership experience in executive and board member positions with leading global technology organisations and has deep expertise in working with US-based software companies to expand their business in the Europe, Middle East, and Africa and Asia Pacific regions. He held senior sales manager positions at Dun & Bradstreet and SSA between the late 1980s through to 1997 where he joined Siebel systems to start up the Southern European operations. After two years in this role, Hessabi was promoted to the senior vice-president and general manager of Siebel EMEA, with overall responsibility for all Siebel Systems operations in Europe, Middle East & Africa, and stayed in this role for more than five years until after the merger with Oracle.
On his appointment, Hessabi said: “There is no doubt that SAP’s emphasis on delivering quality products with deep industry expertise is a key factor to SAP’s strength and success in the marketplace. With the global field realignment and simplification of the company structure, we are now at a really exciting time to increase the speed of innovation with our ecosystem and deliver even higher customer value.”
“Companies are already realising that SAP is much more than just an ERP vendor; we offer solutions for all lines of business to drive efficiencies across the organisation and ultimately, to help our customers increase their bottom line profits and I am delighted to be on the journey to bring SAP solutions to 1 billion people over the next four years,” Hessabi concluded.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Copyright © 2011 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.
Follow SAP on Twitter at @sapnews.
For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only, SAP:
Molly McDonagh, +44 (0)7966 975 287, firstname.lastname@example.org