SAP Showcases Business “Here and Now” at CeBIT 2011

Real-Time Technologies Shape the IT Future With On-Demand, Mobile and Analytic Applications

HANOVER, GermanyTogether with customers and partners at CeBIT 2011, being held in Hanover, Germany, March 1-5, SAP AG (NYSE: SAP) will present its business software solutions and newest advances in areas such as cloud computing, in-memory computing, mobility and business analytics. The company will present its solutions for small and midsize enterprises (SMEs) in Hall 5, joined by more than 25 partners. Solutions for public administration will be on display in the Public Sector Parc in Hall 9.

Under the banner of “Here and Now,” SAP underscores how it is empowering people with anytime, anywhere access to mission-critical processes and information on their mobile devices and delivering real-time technologies to help organizations run better. At the entrance of its main booth (Hall 4, booth D04), SAP will bring to life how customers run better with SAP® software, showcasing business processes running on SAP® Business Suite applications, line-of-business and industry solutions; analyses, strategy and compliance with the SAP® BusinessObjects™ portfolio; and the power of its technology platform. A common theme across all topics is in-memory computing – the newest technology for real-time data access and analysis. SAP will showcase applications based on this technology that are already delivering business value to customers. The Hasso-Plattner-Institute will demonstrate how in-memory computing will significantly and sustainably change the way businesses are managed in the future. In addition, exhibits by the SAP Research organization will offer a look into how current research projects may shape the future face of IT.

SAP for Small and Midsize Enterprises in Hall 5
In Hall 5, SAP devotes a booth specifically to SMEs (Booth A18). Here, small businesses and midsize companies can learn about the best-suited software from SAP and its partners to help them meet their specific industry needs, achieve their individual business goals and improve their competitive edge. The booth will prominently feature SAP® Business ByDesign™, the integrated on-demand solution offering user-focused innovations such as support for mobile devices, real-time reports and analysis, and customizable user interfaces. As in past years, SAP experts, together with representatives from more than 25 partner companies, will be available to present the entire SAP solution portfolio for SMEs and discuss individual questions with visitors.

SAP in the Public Sector Parc in Hall 9
As in previous years, SAP will highlight the newest developments in software designed specifically to meet the organizational and constituency demands of public administrations in the Public Sector Parc (Hall 9, Booth C 52). The SAP solutions presented in Hall 9 focus on the sector’s pressing issues, including demographic-oriented personnel management, sustainable budget and finance management, and modernization initiatives such as new public management and e-government. SAP addresses these issues with its comprehensive public sector solutions and will demonstrate the further innovative potential of mobile administration processes and in-memory computing. Additional topics are SAP technologies and solutions for secure administration processes and core processes for social insurance and security agencies.

“As a visionary and leading event, CeBIT – like no other trade show – offers us a comprehensive opportunity to gauge the current pulse of IT within companies, establish new contacts and deepen our existing relationships with our customers, partners and the public,” said Michael Kleinemeier, regional president, Germany, Austria, Switzerland, and managing director, SAP Germany. “In addition to demonstrating our on-demand offerings, we’ll be underscoring the event’s theme of ‘live and work in the cloud’ with our latest advances in mobility and business analytics, designed for the way people and companies work today. I am convinced that we can offer our customers and the public a fascinating experience through the innovations that we will showcase at CeBIT, complete with very specific examples of how our customers employ SAP software.”

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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