SAP HANA Now Generally Available to Customers Worldwide

Customer Pipeline is One of Fastest Growing in SAP’s History

WALLDORF, GermanySAP AG (NYSE: SAP) today announced the general availability of SAP HANA™ appliance software to customers globally, heralding a new generation of analytics, business applications and IT simplification with SAP in-memory computing technology. The company also announced that Mitsui, one of the world’s most comprehensive trading companies, has selected SAP HANA. Mitsui joins a growing list of customers around the world that are already seeing the technology’s value, including Charité – Universitätsmedizin Berlin, The Charmer Sunbelt Group, Hilti and Medtronic. (See customer testimonial videos on SAP HANA.)

First conceived last spring, SAP HANA was delivered to select customers in November 2010 and today is made generally available as promised. SAP HANA has one of the fastest growing sales pipelines for new products in SAP’s history.

SAP HANA introduces a new paradigm of real real-time computing, allowing companies to re-think their existing business challenges and tackle entirely new ones. With SAP HANA, customers can approach their business needs in profoundly different ways by using breakthrough analytics, unprecedented new applications and renewed existing SAP solutions.

For example, one customer is using SAP HANA to run real-time simulations to understand profitability and improve margins per project using granular revenue and cost data. Another customer that provides IT services for transportation companies is using SAP HANA to search through 360 million traffic records in a little over one second, allowing taxi companies to direct and dispatch cabs more efficiently and in real time. In addition, many customers are using SAP HANA to pull both SAP and non-SAP data. For example, a Fortune 100 company is using SAP HANA primarily for non-SAP application data sources from within the company and those coming from manufacturing partners.

As part of SAP’s commitment to innovation without disruption, SAP HANA is designed to bring these benefits to companies without interrupting their existing IT systems. Moreover, SAP HANA can help customers streamline those systems by eliminating layers of the traditional stack.

“General availability is a major milestone for SAP HANA, but this is just the beginning,” said Dr. Vishal Sikka, executive board member, Technology and Innovation, SAP AG. “SAP HANA brings a fundamental transformation to the way companies run their businesses and is at the heart of innovation across our entire product and technology portfolio at SAP. As we showed at SAPPHIRE NOW a few weeks ago, SAP HANA provides significant business value to customers, and I look forward to the next milestones with SAP HANA, building breakthrough new applications and building out the SAP HANA application cloud to deliver them.”

Additional Resources
For additional information regarding SAP HANA and SAP in-memory computing technology, visit the SAP In-Memory Computing page on Participate in the conversation on Twitter by using the #HANA hashtag and follow @SAPInMemory. For more information, visit the Technology and Platform newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.
SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Scott Behles, +1 (917) 494-2009,, EDT
Hilmar Schepp, +49 6227 746799,, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Mike Pilarz, Burson-Marsteller, +1 (312) 596-3568,, CDT